Features

For most Amazon sellers, customer insight is more limited than they’d like. Data is scarce, direct interaction is not an option, and product decisions are often based on trial and error. But a startup called ProductPinion, co-founded by e-commerce entrepreneur Andri Sadlak, is working to change that by bringing real user feedback into product development and Amazon listing optimisation.

In the evolving landscape of health tech, a paradigm shift is underway. We’re moving from isolated product development to the creation of comprehensive systems that prioritise longevity, mental health, and overall well-being. This transition is not just a trend but a necessary evolution to address the complex challenges of modern healthcare.

AI is rapidly reshaping how people discover and evaluate companies online, fundamentally altering the rules for what makes a website succeed. To stand out in this new era, organisations must begin to gear their strategy toward the AI models that will recognise and recommend them.

When most people think of running a PR agency, they think glamour, events, champagne, and paparazzi. But the truth is, that couldn’t be further from the everyday reality of what actually happens.

With a background in building and selling major payments businesses, Justin Pike is no stranger to transforming how money moves. Now, as CEO and Founder of Burbank, he’s leading a new venture from Wales that aims to bring familiar, in-store card-present security to the online checkout process. It’s called Card Present over Internet, and it could just change the balance of power in digital commerce – reducing fraud, restoring trust, and even lowering costs for merchants.

It’s adaptive, data fuelled, and capable of transforming in real time, shifting voice, visuals, and value propositions based on who’s watching, where, and why. For startups and established companies alike, this shift offers both clarity and a challenge to core identity.

Here is the truth that most founders will not say out loud. You did not start your business to stay stuck in survival mode. You started it because you saw a better way. Because you had a vision. Because you wanted more on your terms.

Laura Kankaala, Head of Threat Intelligence at F-Secure, explains why everyone from government to service providers, schools to consumers has a role to play in online safety.

The sales game has changed, and if you’re still relying on outdated methods, you’re already falling behind. Conversational AI isn’t just another buzzword – it’s a powerhouse for sales teams looking to scale their outreach, close deals faster, and operate with efficiency.

Gen Z, the digital natives driving a surge in startups, often prioritise innovation and marketing. However, financial literacy is a crucial, often overlooked element for sustainable success.

Across global innovation hubs – from the UK and US to key markets in APAC – university spinouts are capturing investor attention like never before. These research-rooted ventures are now seen as high-potential engines of scalable growth, sparking an emerging hiring boom focused on transformative leadership.

As we begin the second quarter of 2025, the first companies with 12-month accounting periods are preparing their latest research and development (R&D) tax relief claims under the new merged R&D Expenditure Credit (RDEC) – and the Enhanced R&D Intensive Support (ERIS) scheme. But what are the key considerations early claimants need to be aware of?

Rob O’Connor, EMEA CISO at Insight explores why businesses must overcome the fear of adopting new technologies to truly protect themselves from evolving cyber threats.

I spent years as a physio on the pitch at Birmingham FC, juggling sports injuries and million-pound hamstrings. The workflows were slick: an ache reported in the morning was scanned, triaged, and rehab could be planned by lunch. It struck me that the lower back pain that benched a striker for two weeks was akin to the pain keeping a warehouse worker off the job for months – yet outside elite sport, the pathway was anything but slick.

A growing number of PE firms are using advanced data analytics techniques to assess their potential investments. As a result, they require more complex data from their prospects to build a much more holistic picture of how a company is performing now, and, with predictive analytics, will potentially fare in the future.

Many startups assume securing a domain and launching a website are enough to establish a digital presence. This is a perilous misconception. A single negative online experience can have severe consequences; in fact 88% of visitors are less likely to return after just one bad interaction.

As digital customer experiences become central to everyday life, marketers need to remove barriers and create inclusive content. That’s where the European Accessibility Act (EAA) comes in. Taking effect on June 28 2025, the directive will shift how businesses approach digital communications.

When misinformation about a new innovation begins to circulate on social media – as happened to the dairy co-operative, Arla at the end of last year – it’s easy to pick campaigns apart and highlight communications missteps – but there’s a bigger issue at play.

In today’s technology landscape, the dominant narrative is one of relentless growth – an arms race of downloads, funding rounds, and user acquisition. Yet, as the world’s fastest-growing AI applications emerge from unexpected corners, a different story is unfolding: purpose-driven technology, shaped by spiritual and ethical wisdom, is proving more resilient and impactful than conventional, metrics-obsessed approaches.