Features

I am a patent attorney from London, specialising in life science technology and startup companies.

Consumers have a wide range of technology available to them; regularly rotating through their computers, smartphones, tablets, and televisions – making multichannel marketing important for any brand.

Investment leads, whether they’re VCs or intermediaries, can use this challenging time right now to expedite their process of elimination for the next brilliant Founders to invest and believe in and Founders, if they’re tenacious and confident can use this time to surge forwards.

This time 15 years ago, companies were mainly talking about one thing: Millennials — and more specifically, how to deal with them in the workplace.

International teams bring valuable diversity, skill sets and perspectives to organizations, but curating collaboration activities on projects can be more difficult when team members are physically scattered around the globe.

Customers are like elephants; they have amazing memories. This means they will never forget a truly wonderful or absolutely horrible service experience.

Entrepreneurs are busy people who have a lot going on and multiple tasks to complete – after all, if setting up a business was easy, everyone would do it. However, this does not mean it’s okay for start-ups to put governance on the back burner.

With equity investors tightening their belts, pulling back on deploying capital into new companies, entrepreneurs may be tempted to turn to debt instead of equity. However, debt financing is no silver bullet and should be treated with caution.

In light of dynamic economic uncertainty and turmoil, there’s no doubt that it is an increasingly challenging time for businesses. To stay one step ahead, business leaders must focus on investing in curating a workforce equipped that have the skills to address future challenges.

With a busy and challenging year ahead, it may be easy to assume that upskilling should be put on the backburner thanks to the associated cost and time involved. However, the reality is quite the opposite.

In not-so-distant memory, the Metaverse was a nebulous concept – intangible and deemed a craze which would be little more than a flash in the pan. But there has been a sharp U-turn in this school of thought. The Metaverse has very much shifted from just a concept to an everyday reality. 

Once the preserve of large organisations and specialists, audiovisual (AV) technology is rapidly becoming something that few growing businesses can do without.

After two years of cancelled Christmases, much was riding on the 2022 festive season as a saving grace for many retailers — only for it to disappoint.

When I burp, I get asked to leave the room. When cows burp, the planet explodes…or at least that’s what they tell me.

With the rise of digital transformation, small and medium enterprises (SMEs) must quickly adapt their products and services to meet customers’ changing needs and market dynamics.

The spending power of Generation Z – those born between the mid-90s and early-2010s – is on the rise.

The successful 90 Day Finn programme from Helsinki is back for the third year running, filled with even more ambition and activity than ever before.

It’s now less than three years until the Public Switched Telephone Network (PSTN) is switched off in the UK, which means businesses must switch to digital now.

Start-up founders are always being told to keep an eye on their data and analytics and build them as quickly as possible, yet often start-ups are not fully aware of the intricacies of analytics and data and make the wrong choices.

We all know the importance of communication with our customers. But effective communication is easier said than done.