Features
As an entrepreneur in today’s fast-paced business world, adopting a holistic approach to business planning may be better for one’s mind, body and soul. By embracing a holistic approach, you align your purpose, passion, and profit, creating a business which resonates with your deepest values and aspirations. It is never only about chasing financial success; it is about building a business reflecting who you truly are and what you believe in.
The road to startup success can be a long and uphill one, and it doesn’t have many pitstops to rest your weary legs along the way. You want to be a winner, not a quitter, and the 24/7 grind ethos has long since been a part of founding a company. But the way we build businesses needs to change for the sake of our entrepreneurs’ mental health.
In recent years, we’ve seen a surge of interest towards influencer marketing, social media and short-form video content in the marketing sphere – with email marketing looking rather tired and outdated by comparison. So, just like the fax before it, is it time to consign email to the scrapheap and open a TikTok account? Well, not quite.
Corporate greenwashing is not always deliberate but can be the result of extremely poor measurement practices in the field of sustainability and ESG, a sustainability expert has said. Chris Bennett, founder of sustainability services company Evora Global, has highlighted the issue of poor ESG measurement leading to a lack of clarity for many on sustainability issues.
Pitch decks and business plans are a very common area for discussion amongst founders and early-stage business owners, especially if those businesses are seeking to raise external funding in any way. And this is as it should be, as these two documents are essential foundation stones for both understanding and running your business, and for raising finance.
Greenwashing poses a huge risk to brand reputation, investment prospects and the planet, yet often we think of it as a crime only committed by large, faceless corporations. But the broad definition of the term and increasingly tighter regulations means businesses of all sizes may find themselves subject to greenwashing allegations. There are, however, several steps businesses can take to feel confident in their green claims. Hugo Kimber, CEO of carbon accounting firm Carbon Responsible offers his advice.
It’s 2023 and we are truly living in the digital age and all well aware of the rapid rise of social media. In fact there are over 2.5 billion monthly active Instagram users and TikTok, 30.8 million. With this, entrepreneurs and influencers have become much more aware of personal branding and its importance in building a cohesive online presence. Having a powerful personal brand is critical for both personal and professional growth.
The best analogy I ever read about starting your own company is there’s no detailed map to guide you — you have to create your own. That’s why core values become extremely important navigators for any company big or small. Considering the uncharted nature of starting a business, core values serve as the compass that guides your entrepreneurial journey.
The fashion e-commerce industry, valued at $765 billion in 2022 according to a report by Grand View Research, has grown tremendously over the last years, fuelled by an increase on digital connectivity, widespread smartphone use, and a generational shift towards online shopping. However, e-commerce fashion seems to be at risk of losing the growth it has achieved in the past decade by overlooking the transformative power of artificial intelligence.
The dawn of the AI age has only just begun, and we can only guess at the developments which will come to fruition over the next few decades. Some have said that the recent AI breakthroughs are comparable to the invention of the steam engine – and just as the steam engine ushered in the industrial revolution, the AI era will change the way we work forever. Chris Griffiths and Caragh Medlicott, authors of The Creative Thinking Handbook share their insight. Chris is also the founder of Ayoa.
A successful business needs a well-built and well-designed website in this modern digital era. Nowadays even a small family business has its own website. Having a unique and memorable website is important if you want to build brand recognition, differentiate yourself from your others and stay in the memories of your visitors.








