Tech Trove: Eye-Catching Startups Putting Themselves on the Map

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This round-up’s inaugural theme looks at startups that help users incorporate sustainability and sustainable development into everyday living. These companies stand out for how they ask for a nearly imperceptible lifestyle change while providing impressive solutions. These are some startups we stan:


Visit Giki

You’ve a recipe you’re shopping for, but it includes avocado, chicken and Paul Newman’s salad dressing. How can you reach your sustainability goals when there seems to be so little clarity on supermarket produce and its potentially inordinate impact on the world, all just to reach your salad bowl? Free app Giki is here to share its wisdom. Easy to adopt into your shopping list planning and on the go, it educates you on whether the items in your trolly are sustainable, healthy and ethical. If not, Giki advises you on alternatives. An app you’ll not just support in principle: one you’ll actually use. 


Visit Brewgooder

So far Brewgooder have funded clean water projects that have helped improve the lives of over 64,000 people. Those tinnies you bring to the party can now help combat global water poverty, helping Brewgooder reach their target to empower one million people with clean drinking water. They've just launched the ‘Drink Beer, Give Water’ project, which has asked 500 brewers to adopt their mission for the weekend of March 20th, to help empower an additional 100,000 people via their Global Gathering initiative. Their Lager, Mango Pale Ale, Session IPA and New England IPA are available nationwide, and I can attest that they taste gooder. Your hangover is finally worth it. 


Visit Crické

Crickets are the world’s most sustainable protein source, Crické say. If we’re going to be forced to eat insect proteins in the interests of survival, then I vote for these crackers. A gateway foodstuffs before you tuck into the McDonald’s mealworm burger 2025, these use cricket flour so you won’t get an antenna stuck in your teeth and will find it hard to relate what’s on your plate to what’s in the long grass.

Petit Pli

Petit Pli
Visit Petit Pli

Petit Pli founder Ran Mario Yasin drew inspiration from deployable nano-structure satellites for these innovative rugrat rags. Not only are the Petit Pli suits breathable, lightweight and rainproof, but their expanding pleat structure means that they can accommodate activity and adventure, as well as clothe children for over three years, between nine months and four years of age. Extending the use and lifespan of clothes is one of the best things the fashion industry can do to reduce waste, water use and carbon emissions. Never mind how much of an overall saving you’ll make on replacing those outgrown clothes.


Visit Remlide

Full disclosure: I recently broke my torch, of all things. As a camper, but also someone mindful of the impending Ice Age 2.0, a Remlide torch will be the hardy steed to see me through dark hours foraging in snow fields. Currently prototyping, the 250SW is waterproof, fireproof, dustproof, scratch-resistant, chemically resistant, frost resistant and covered almost entirely with solar charging panels -- not only will you not need to replace the batteries for this torch, but it’s the first and last one you’ll ever need to buy. If sustainability is about future-proofing, this is a no brainer purchase. I’ll be waiting patiently in a darkened tent for this to launch.

Joy Resolve

Joy Resolve Ocean Coasters
Visit Joy Resolve

The creators of the Barisieur Coffee Machine Alarm Clock show how waste can be repurposed in good taste with their latest ranges. They impress with a coffee table made out of coffee but it’s their wallet-friendly set of coasters made using ocean plastics that I’ve put on my Christmas wish-list. Save countertops and the planet? I don’t mean to mix up my biblical chapters, but this is the Holy Grail of festive treats, I say, as a policer of drinks rings. One of the season’s only okay plastics, these.