Now, £8 million in revenue later, and with my biohazard cleaning business employing a big team, social media marketing has been the ideal tool to create the life of my dreams for me and my family. So how did I do it?

Stopped worrying about social media perfect

Using social media to grow your startup is NOT about achieving marketing perfection – it's about authenticity and personal branding. People buy your product or services (even cleaning services) because they are building up a relationship with YOU, they are following your journey whether that is the good, the bad, or the ugly. Harnessing the power of likes, shares, and comments on your social media, can massively improve your business. Remembering to be your authentic self is crucial to the growth of your social media profiles, and the results that you will achieve.

The aim of the game with social media scale-up is not to grow more followers, but to turn them into super fans – who will be ready to promote your business and be your biggest cheerleaders. If you hit your social media right, your social media will not just bring in more money but will also bring in more talent – people will be reaching out to work for your brand and your team making scaling a doddle!

Focus on your key content pillars

It is incredibly important to use different content pillars within your business – social media is no longer a digital playground, but a business powerhouse that requires thought, and engaging content that is appealing to your Ideal Client Profile. Content pillars are categories of content that will keep your audience engaged, informed and inspired. They ensure trust is built around your brand and build the foundations for your followers to become mega fans. These are:

Educational content – this content pillar will ensure that you are providing amazing value to the reader. They are learning something new from your page, whether that be sharing hacks, how-to videos, money-saving tips or tricks or being informed about happenings in their local area. By providing amazing value to your followers, they will not only want to revisit, like and share your page but also feel grateful which is an emotive state. People buy in emotive states – bingo!

Features and benefits – what do people get when they buy from you, which is not the product or service? Could this be mental health benefits, weight loss, valuable time back. By connecting your followers with the bigger picture, this increases your chance of engagement and sales in your community.

Showcase – this is your opportunity to get creative, keeping on trend with reels, trending sounds and aesthetically pleasing pictures to showcase your business. This could be before and after pictures, or progress. This provides viewers with a visual demonstration of your capabilities and keeps your content eye-catching – this is essential to leave people wanting more.

Be yourself

The best part of your journey scaling a business on social media, is that you have the freedom to be yourself. I genuinely believe I have found my success on social platforms by keeping it real, being consistent, and continuing to show up even on the days I didn’t feel like doing so.

Engage every single day

Finally, ensure that you engage with your audience when using social media for your start-up. Reply to comments, likes, and shares and take your engagement to the inbox to make your sales and secure your next client!

You have the power to transform your life and your future, starting with a single post. The online world is a stage with no limits, and you have every capability of owning the stage.  With every post, you are planting the seeds for your success, growing your influence, and paving a path of life-changing opportunity.

And it all starts with one social media post.