The Advertising Standards Authority (ASA) has banned a series of advertisements promoted by Steven Bartlett.

Fiverr has unveiled a new partnership with Martha Stewart, the renowned entrepreneur, author, and television personality, who is set to become the face of its latest advertising campaign and social media content.

Trumpet, a platform designed to centre buyers in the sales process, has secured $6.35 million in a competitive seed funding round, led by AlbionVC. Returning investors Lightbird Ventures, Anamcara Capital, and Triple Point Ventures also participated.

On 13th August 2024, the Cheung Kong Graduate School of Business (CKGSB) and the University of Sydney formalised a strategic alliance in Sydney aimed at nurturing the next wave of unicorns, with a particular emphasis on new energy, digitalisation, and the transformation of traditional industries.

An effective USP is essential for businesses to differentiate themselves from competitors while attracting potential customers and investors. However, determining what makes your startup stand out can be challenging, especially in a crowded marketplace. Nevertheless, a few key strategies can help you create a USP that captures your business perfectly.

The global B2B telecommunications industry is set to converge in the heart of Paris this October for Network X, the premier event that unites leaders, innovators, and visionaries from across telecoms network infrastructure. Held from 8-10 October at the Paris Expo Porte de Versailles, Network X 2024 promises an immersive experience, showcasing the latest network technologies, fostering invaluable connections, and setting the stage for the next wave of advancements in connectivity.

In today’s fast-paced business world, the need for efficiency, speed, and accuracy is more critical than ever. With the rise of advanced technologies, particularly in software testing, bots have become an essential tool for businesses who are looking to maintain that competitive edge.

Native advertising is not just for established giants; it’s a powerful tool for startups looking to make a significant impact. Originating from a 1910 Cadillac advertorial in The Saturday Evening Post, native advertising has grown into a sophisticated strategy used by top brands like Michelin, Mercedes, Land Rover, Nestlé and Red Bull.

Employers are increasingly navigating a complex landscape of employee support needs, according to recent findings from Towergate Health & Protection. Traditional health and wellbeing concerns are still significant, but employers are now facing rising demand in more diverse areas such as caring responsibilities, where 29% foresee an increase, as well as fertility, neurodiversity, addiction, and gender identity, with over 20% expecting a greater need for support in these areas.

Finances are the bedrock of any business and entrepreneurs with long-term plans may opt to secure additional funding and investment to power that growth.

AstroAgency, a space-focused communications firm, has announced a strategic partnership with New Scientist Live, the annual science and space event in London. The collaboration aims to highlight the opportunities within the UK’s rapidly growing space industry while inspiring the next generation to pursue careers in space. The partnership also seeks to educate the public on the critical role satellites play in our daily lives and challenge common misconceptions about space travel and exploration.

Monzo vs Starling is a showdown of two of the most prominent players in the digital banking market. Both have gained significant attention for their customer-centric approach, technological innovation, and disruption of traditional banking norms. This article provides a comparative analysis of Monzo and Starling, exploring their key features, strengths, and potential areas for improvement.

French startups have been making waves on the global stage, as the country has emerged as a hotspot for innovation.

Small and medium-sized enterprises (SMEs) make up a staggering 99.9% of the business landscape, yet for many, navigating the legal landscape remains a complex, challenging, and often costly endeavour.

Cloud hosting platforms are the hidden backbone behind the seamless operation of websites and applications, yet many SMEs and solopreneurs remain unaware of their potential. So, what exactly is a cloud hosting platform? At its core, it’s a service that hosts websites, applications and data online, ensuring businesses operate seamlessly across a network of connected servers.

Small business owners are, on average, 42% overconfident in their money management, according to a new survey of +750 small and medium businesses (SMBs) by online banking and money management platform, Relay, and independent research company, RKI.

Over the past two decades, we have witnessed a drastic shift in how companies allocate marketing dollars and how they measure success of their marketing and advertising efforts. Google, Facebook, and Amazon (and recently TikTok) gobble up billions of ad dollars for their ‘performance ads’, ads that promise a click and immediate transaction that can be easily calculated, and performance immediately measured.

In Part 1 of this article, we explored why brands matter, especially for startups. Now we will focus on how brands actually grow in value as people learn about and intensify their preference for them over time.

How do small business owners balance financial security with changes in tax and regulations? Jeremy Middleton, CEO of investment firm Middleton Enterprises, and the co-founder of HomeServe PLC, believes the answer lies in a partial exit and explains why business owners should sell shares in their business now ahead of potential capital gains tax increases.

Finnish startup Kuva Space has successfully launched its first commercial microsatellite, Hyperfield-1, as part of SpaceX's Falcon 9 rideshare mission from Vandenberg Space Force Base in California, US.