Veena is one of the two founders of salesBeat. salesBeat is a newly launched AI driven app that models consumer buying behaviour and makes predictive recommendations of optimal stock levels of Fast Moving Consumer Goods (FMCG) brands to FMCG salespeople who sell into supermarkets, eliminating out of stocks in store. 

Veena has more than 20 years in the industry, consulting for and working in companies like PepsiCo and Diageo before she started salesBeat.