Tony Lewis is the CEO and founder of Vision One, an international research agency with 40 years of experience. He has worked across the business spectrum, from startups to global brands such as Virgin, LEGO, IKEA, and McDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Lewis's insights have been shaped by hundreds of successful brand studies. The Brand Momentum Agency (launching later this year) carries the Brand Momentum philosophy forward with training and business consultancy.