Steve is the founder and managing partner at Fantastec, whose product, the Fantastec SWAP app, which allows fans to trade blockchain-based digital collectibles, has already topped the sports app download charts.

Steve is a leading mind in the world of Sports Marketing, having accrued more than three decades of experience working in the sector. He was the founder of PRISM – an international sports marketing, PR and event management company that eventually became part of the WPP Group. He also acted as the commercial director for the Benneton F1 team, who won multiple world championships in the 1990s.