Natasha Spencer-Jolliffe is a freelance journalist and editor, writing extensively for publications and market intelligence companies. Over the past 10 years, she has reported for a host of publications, exploring the wider world and industries from business, legal, sociological, cultural, environmental and scientific perspectives. After speaking with and seeing that leading brands were also looking to tell their stories in unique and engaging ways, she set up strategic consultancy, Lion Spirit Media, in 2015, and ‘content-on-the go’ brand, Roaring Content, in 2019 (which she co-founded with her husband, Nick). Together, they work with brands of all sizes to create stories and marketing campaigns that are bold, courageous, passionate, empowering and authentic.