A blog is a regularly updated website or web page, typically one run by an individual or small group that is written in an informal or conversational style.

Launching a business can be one of the most exciting yet nerve-racking decisions we can make. Once we've taken the leap, nothing says ‘venturing out into the unknown’ more than that common question: “What are you doing about marketing?”

In the words of Philip Kotler, a marketing author, consultant, and professor: "A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place."

A marketing strategy is key to a successful company. Whether it’s an established multinational, or a fledgling startup, an effective marketing plan is an essential road map for the business. A strategic plan helps to define marketing aims, keeps an eye on the final objective and defines each step that needs to be taken to reach the desired outcome.

To attract and convert more customers, you need to provide them with information, and proof that you’re the best at what you do. Case studies are the perfect solution.

In the words of Bill Gates, 'Content is king' and this applies for startups. Quality content not only helps to boost awareness and improve SEO, but is also a marketing tool that will start conversations and showcase brand value. It is perhaps one of the most vital tools a business can have, but it’s amazing how many startups still don’t utilise it to its full potential.