Mike Rhodes is the founder and CEO of ConsultMyApp, one of the UKs leading App Marketing agencies. Since he can remember, Mike has had a passion for technology. This passion has led him to senior positions in both Experian and SAS before he decided to set out on his own path to help advance the App sector for the better. Mike's ethos is simple, make every app as great as it can possibly be.

To that end, Mike and his team at CMA have helped businesses such as O2 Priority, King Games, Tide and General Motors, refine their approach to their apps. Helping to maximise effectiveness in retention and engagement across a myriad of app genres. Mike's passion for technology extends to helping support the UK Tech startup and scaleup scene as a whole, regularly providing informative talks and articles to help address issues facing the sector with the aim of improving it for the foreseeable future.