Mickey Wilson is the CEO and founder of Firestarter, a brand agency working with scaleup B2B businesses, particularly those that are purpose-driven or looking for differentiation in order to stay competitive.

Since starting her first creative agency at just 21, Mickey’s worked on branding projects and campaigns for some big organisations, including Tesco, CIMA, Samsung and Ocado.

Mickey has always believed that branding has the potential to improve every single area of a business – including its market value. That’s why, in 2015, she founded Firestarter to level the playing field for purpose and passion-driven entrepreneurs. And, to create the kind of highly-differentiated brands that make scaling simple.