Joel Williams is the Global CCO of ChaChing, leads all things commercial development for the business. He is a data-driven individual with a proven track record of success in leading sales teams and driving revenue growth in the technology, media, and advertising industries. Demonstrated ability to cultivate partnerships with major brands, agencies, and startups. Extensive experience in venture capital, sales management, and strategic leadership. He also, helped launch the TikTok EMEA Go-To-Market strategy with enterprise brands and agencies and has extensive knowledge in performance marketing.