Ian Murphy is an Oxford-educated chemist with 15 years in the personal care industry, and experience in brand building with blue-chip consumer goods businesses including Mars, GSK, Nestle, Cadbury Schweppes, and SAB Miller. He’s also built several multi-million-pound brands from scratch as SME CEO, including growing sales in Sainsbury's for the Phil Smith Be Gorgeous Haircare range from £1.5m to £5m in 3 years.

His latest venture Bullet & Bone addresses a gap in the market for a range of highly functional skincare products with premium formulations, developed specifically to enhance sports performance. Endorsed by the likes of Davina McCall, Olympic Cyclist Ed Clancy, Welsh Rugby legend Gareth Thomas, as well as sports sides like Team GB, Leicester Tigers, Wigan Warriors, St Mirren.