Georg Westin is the Founder and CEO of Maxify. Born and raised in Malmo, Sweden, Georg started out in software development, project managing ground-breaking technology for online casinos. 

After learning his trade at the coal face of the tech revolution, Georg founded his first business, HappyBingo.com, which was sold to United Media in early 2008. Georg then co-founded successful online gaming company Casumo, working across all major parts of a start-up.

In 2013, he founded Hero Gaming, an iGaming B2B system which develops some of the world's fastest growing and leading online gambling products. In August 2021, Hero Gaming sold to Paf - Games Sport Casino. After this successful exit Georg has committed to helping the next batch of entrepreneurs, not just with capital but with mentoring, passing on the lessons he learnt along the way.