Elina Räsänen is an experienced marketer with a background in building and executing effective go-to-market strategies for leading companies within the digital industries. At Holvi, her primary focus is both leading a talented team of marketers as well as building and executing its marketing strategy for rapid growth across Europe through a marketing mix of advertising, PR, content and partner marketing, community and offline marketing. Her previous industry experience has been gained in gaming, digital advertising, SaaS and mobile technology, during which she worked internationally in the UK, Germany, Switzerland, Spain, Chile and Argentina, with a strong focus in global expansion of startups and SMEs through digital sales and marketing.