Ash Shah is the Managing Director of World Products (WP), leading the company’s mission to accelerate partners’ online sales globally while ensuring every product that reaches Amazon is safe, trusted and compliant.

He works with Challenger brands defined by mindset, not size. From global healthcare and beauty companies to fast-growing innovators, Ash and his team partner with ambitious brands to Deliver, Protect and Grow their presence on Amazon.

As the leading healthcare-focused Amazon Accelerator and Distributor, WP invests in every brand’s success, treating client growth and protection as its own. With over $100 million in revenue generated for partners, Ash has built a results-driven team that blends commercial excellence with a deep focus on consumer safety.

WP manages healthcare and beauty brands across 16+ Amazon marketplaces including the UK, EU, North America and Asia Pacific, working with global partners such as Unilever International, Thea Pharma and Perrigo.