For those who read our last part, you’ll know Traction Club is a new 5-week programme we ran at Colorintech over the summer of 2022 to help underrepresented B2B founders get their first paying client.

The search for a co-founder is no easy feat. It’s not just about finding someone to accompany you on your business journey or having someone to share the challenges that come with being a founder. It’s about finding someone who shares the vision you hold so passionately – someone who has that equal burning excitement within them to build your shared vision into the great product you know it can be. In a way, finding the right co-founder is a lot like dating; it requires a time commitment, and compatibility.

Creativity has always played a deeply important role in my life, so when I became a founder, giving creativity a seat at the table felt like the most natural, vital thing I could do for my business. And my journey to becoming CEO of my agency, Grizzly, couldn’t have happened if I hadn’t had a creative vision that I now share with my whole team.

‘Net-zero’, or the principle of achieving complete carbon neutrality, is a principle that has been adopted by several nation states in recent years. The growing severity of the climate crisis has inspired necessary action from governments around the world, all working in concert via recommendations and accords achieved through the COP summits.

When a team works in harmony wonderful things happen; productivity increases, creativity is unleashed, and problem-solving is reignited. This comes from everybody being in flow, enjoying a more profound knowledge of one another, and playing to their strengths.

A company’s values today are almost as important as its financial performance, so what can businesses do to ensure their recruitment process is reflecting their ethos – and what part does technology play?

The global ice cream business represents deceptively big business in 2022, while it’s projected to grow incrementally at a CAGR of 2.87% over the next five years through 2027.

Many startups enjoy healthy communications and a robust cultural identity in the early days. Employees form strong bonds and understand their positions and responsibilities in an evolving team. They can see a future for themselves and are invested in the company’s success. It’s exciting stuff.

Startups Magazine had the pleasure of attending Sustainability LIVE earlier this month.

Starting and running a business successfully is not as simple as some people might think. It requires a lot of time, dedication, and effort. You will even have to forget some luxuries just to ensure that your new venture starts on a strong foundation.

The current economic news presents a bleak picture. Whilst COVID lockdowns have eased, businesses and consumers now face inflation levels not seen in a generation as well as rising interest rates. Lucas Arnold, Director Litigation Funding at Harbour explores.

It's no secret that the tech sector has a problem with gender representation. A joint report by Accenture and Girls Who Code suggests the drop-out rate for women in tech is as high as 50%.

Payhawk, the spend management solution with a presence across the UK and Europe, officially launches in the US today. The unicorn has opened an office in New York and is introducing a US credit card to support companies with multiple offices across the UK, Europe, and the US. The US launch is a key part of Payhawk’s expansion strategy, following a record year of growth that has seen its revenue grow 524%, and its employee headcount grow 250%, year to date. 

According to the UK Government, the UK is the sixth largest exporter in the world, with businesses increasingly selling their goods overseas and opening doors to new opportunities. HM Revenue & Customs says the total amount of goods exported in 2021 was £340 billion, an increase of £29.2 billion (9.4%) compared with 2020.

Cyber security and cyber-crime are growing issues for businesses of all shapes and sizes.

As the global demand for energy continues to increase at pace, coupled with the need to accelerate the shift to renewables as the primary energy source to help mitigate climate change, the need for tech solutions to help businesses and individual citizens to measure their energy use and emissions, and take action to reduce both, has never been higher.

Having a timeless and unique logo is essential for branding and marketing. It is important to focus on creating a brand design that conveys the message immediately and reflects your company values. This is where you need to consider all the factors such as budget, marketing channels and goals carefully. At the end, it’s crucial to decide on an option that helps gets the best results within a given time.

A study of 2.7 million startups in the US showed that a founder aged 50 years old was almost twice as likely to enjoy business success than one aged 30. The research also revealed that the average age of a founder of a fast growth tech startup is much older than we might think, at 45.

Esther Cain is Head of PR, Influencer and Events for Made4 Vitamins. With over ten years of extensive and varied experience both in-house and agency for fashion and lifestyle brands as well as the public sector. Here, she breaks down some of the factors impacting the health of Brits choosing to work from home.