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How to Give a Startup Brand Soul
When your business is in its early days, it’s natural to be thinking about what you need to do to gain investment and profit as soon as possible. But you’ve got to be careful about taking shortcuts, or about relying too much on emulating other successfully funded businesses in order to get ahead. While it’s smart to study up on how your competitors have achieved success, you’ll never get your own business right through a copy-paste approach.
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