Taking his passion for technology with him, his working career began as a Technology Consultant with the leading consulting, audit and insurance provider, Deloitte. In this role he noticed something. “I began to feel clients could be better served by a different kind of consultancy,” Bobby reflects.

The beginning of an entrepreneurial journey

”Businesses need the right kinds of innovative people to solve their digital problems. They want teams that can move at pace and deliver long-lasting future-proofed change.  I looked at creating a specialist consultancy that would address the skills gap and be the type of company, with strong cultural values I’d personally want to work for.”

“Another reason for founding the company is because of a cultural shift in employee expectations of employers. Essentially, this has created significant challenges for traditional consulting firms, including the big four (Deloitte, KPMG, PwC, and EY), as they struggle to attract and retain top digital talent,” Idogho explained. Spurred on by these thoughts, he set up Radically Digital in 2019.

A Forbes 30 under 30 lister and a finalist for Great British Entrepreneur, Bobby had a clear vision for the company: to bring a scale-up mentality to enterprises by using his employees’ varied expertise to help startup founders design and engineer a variety of digital products.

However, there is a far greater influence for the creation of Radically Digital, which has been voted a Top 100 company to work for. Passionate about diversity and inclusion, Bobby’s aim was - and always has been - to put more BAME CEOs on the map; to increase awareness around leaders of colour. Currently black leaders and entrepreneurs - in the UK especially - represent the minority. Bobby is looking to change this and grow the impact black leaders have in business. He’s created an incredibly diverse tech company which is for example 42% female vs the industry average of 26.7%.

And so far, he has made quite the mark. Without any financial backing, Radically Digital made £400,000 in revenue in its first year alone. This figure grew to £3mn for the second year, rising to £5mn by the end of 2022. For 2023, Bobby has his targets firmly set on a revenue target of £8mn, which looks to be more than achievable considering the growth it has already undergone and its high-profile client base.

From Community Fibre to OVO Energy: How Radically Digital is helping its clients

One of its earliest clients was Community Fibre, one of London’s fastest growing internet service providers (ISP) exclusive to the residents of London. Radically Digital tested and built Community Fibre’s new website, helping to boost the company’s conversion rate by 32%.

OVO Energy is another client, and one Bobby describes as the most impactful for Radically Digital. “We’re helping make the lives of millions of OVO’s UK customers easier everyday working on everything from cloud infrastructure, to building exciting new digital products and platforms,” Idogho said.

Currently, Radically Digital operates from two Headquarters; one in London and another in Lisbon, Portugal. Explaining the reason behind the Lisbon HQ, Bobby said that although they are based in London, the employee market there is becoming increasingly saturated and volatile in his opinion.

“Brexit has exacerbated the digital skills gap in the UK by creating uncertainty around the country's ability to attract and retain talent from the EU. As a result, many skilled EU workers have left or are considering leaving the UK,” he commented.

He also believes that large tech firms such as Facebook and VC-backed companies are paying “unsustainable” employee salaries, leading to the high volume of redundancies that we have been seeing. To avoid going down the same route he wanted to move abroad and set up the HQ in Lisbon. He’s also enthusiastic about the idea of having ‘two pools of talent’ in different countries, allowing him to tap into both the UK and European markets simultaneously.

Further UK expansion and an alternative career in teaching

The growth rate of Radically Digital has been undeniably strong since the start, and it shows no signs of slowing down in the future. In line with its vision of increasing the accessibility of technology as a career, Bobby plans to launch an academy. He wants to spark the interest of more people from non-traditional backgrounds in the technology sector, creating an academy to train the next generation of tech talent.

Bobby also has more expansion plans for the UK, adding one office in Edinburgh and another in Manchester. To boost diversity further, Bobby is looking at hiring non-graduates and people who may not necessarily come from the traditional IT sector. After all, he jokes the first and subsequently most highly-talented engineer the company hired was self taught and had no formal engineering experience…

What’s most interesting about Bobby is the career path he would have chosen had he not started Radically Digital. “I probably would have gone into property renovation and investment,” he said, adding that start-ups are still a passion of his. He would have also liked to teach entrepreneurship. “I would have loved to help young people understand the process of starting a business.” Bobby is also a regular speaker at business-led events aimed at students interested in learning about digital transformation, technology careers and entrepreneurship.

Being an entrepreneur is not for the faint-hearted. It requires determination, resilience, a clear vision, and patience. In Bobby’s case, the results speak for themselves. Mr Idogho is definitely inspiring the next generation of like-minded individuals and is making a massive difference to the digital business world along the way.