Being a leader can be empowering, rewarding and greatly satisfying. Coordinating team members and ensuring projects are completed on time requires many skills, many of which rely on effective communication and the ability to build professional relationships.

Tech giants are becoming increasingly interested in patents. For the most part, you can understand why: prolific patent filing suggests abundant innovation. For companies like Apple, the brand with the ‘Genius Bar’, genius inventions - wrapped up in beautiful design - are the heart of the brand.

We are living in a time of great change and challenge. The global pandemic, climate change, social inequality, and political polarisation are just a few of the issues that we face as a society. These challenges threaten our ecosystems, food and financial security, and general well-being.

Imagine a world where marketing isn't about pushing products or services onto unwilling consumers. But it is rather about captivating them with valuable and engaging content. In this realm, customers seek out brands, share their contact information, and become loyal advocates. This is the goal of content marketing in driving leads.

One of our most valuable assets is time, and when you’re an SME, the luxury of time can seem like a rare commodity – and it can feel even more so when you’re a female at the helm.

The cost-of-living crisis has left businesses in all sectors reeling, and with the economy in a state of flux, what can firms do to stay afloat in this environment? Is it even possible for businesses to thrive in such a climate, and prepare themselves for a time of greater prosperity when this turbulent period finally eases?

There is no question that in this digital age, purpose-led customers are taking a proactive role in their health and well-being. So it’s not surprising that we are seeing a spike in retail health and the purchase of personal digital health gadgets. In fact, post-COVID, there has also been a massive increase in technology adoption across the healthcare spectrum, with both consumers and ecosystem providers looking to adopt more tech for good in various configurations (Parks Associates Report).

Attention Deficit Hyperactivity Disorder (ADHD) and Dissociation are two complex conditions that can significantly impact an individual's daily life. While they have distinct origins and characteristics, there are remarkable similarities between the symptoms of these disorders, leading to frequent misdiagnoses and confusion.

As more companies embrace remote work, onboarding new employees in a fully remote company has become a critical process. According to a Gallup poll, only 12% of employees think their companies excel at onboarding new hires.

In today's ever-evolving business landscape, the role of a startup founder is both exhilarating and demanding. The Business Employment Dynamics report by the US Bureau of Labour indicates that 20% of startups shut down in the first year.

Working for a startup can be a very exciting experience. There are so many rewards to being surrounded by motivated, innovative, and creative individuals, but working for a startup can also introduce a number of challenges …  particularly for employees focused on building their professional portfolios and advancing in their careers.

With Universal Analytics being completely replaced by Google Analytics 4 (GA4) on the 1st of July 2023, time is running out to make the transition before being thrown in the deep end. Many, like us, have made the switch to GA4 already and are noticing the various mini updates happening ahead of the deadline.

In business, entrepreneurs are often presented with a common misconception, the notion that the key to success is simply a strong idea and a high-quality product. While these certainly remain highly important, consumer values and expectations are evolving. The market is shifting, and when faced with historic levels of competition, it is vital that businesses reassess their approach and focus on evolution to stay ahead of the competition.

As a seven figure entrepreneur, I am passionate about paying it forward for other entrepreneurs… sharing my own story and expertise advice on how to build a passion-led startup on your own terms.

Being part of the LGBTQIA+ community, I know first-hand the unique pressures and challenges that being LGBTQIA+ in the workplace can bring. This is why I am now so dedicated to creating psychologically safe workplaces.

Marketing is essential for any startup that wants to reach and attract customers, build awareness and reputation, and generate sales and revenue. However, marketing can also be challenging and costly, especially for startups that have limited resources and experience.

The pandemic hit many industries in very different ways and insurance is among them. On one hand, COVID-19 brought excessive deaths among policyholders causing claims to reach a staggering $5.5 billion in the first nine months of 2021. On the other hand, insurers jumped in on the digitisation race: the 2020 KPMG CEO Outlook surveyed insurance executives and 85% stated that due to the pandemic, they invested more effort to create a seamless digital customer experience.

With all the ChatGPT talks that have been going around for months now, the Conversational AI industry has experienced a rise of interest from companies and investors alike.

In its exponential rise, artificial intelligence has already proven it can streamline business processes, improve operational efficiencies, and help cut costs. In fact, 68% of large companies have already adopted at least one AI application, followed by 34% of medium sized companies and 15% of SMEs.

Having decided to scale your business and having concluded that the only way to make that happen in a meaningful way is to raise equity funding, there are then some very obvious next questions.  This would include how much exactly do you need to raise and at what valuation, and where is the best place to raise the investment?