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ARTICLES IN Features
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Marketing in the age of AI search: why citations beat clicks

When Google switched on AI Overviews for more than a billion users, it sent a shockwave through search. Publishers saw traffic collapse overnight, with lawsuits already challenging Google’s new model, writes The Verge. For brands, the reality is just as stark: you’re either cited inside machine-made answers or erased from the conversation.

Features 1 month ago
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Why your business broadband keeps dropping out and how to fix it

An estimated £3.7 billion was lost by UK businesses due to internet failures in 2023. So, for SMEs relying on Cloud tools, VoIP, and remote work, unreliable internet isn’t just frustrating – it’s costly.

Features 1 month ago
Preparing your startup for sale: a legal perspective
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Preparing your startup for sale: a legal perspective

For many founders, selling a startup is the ultimate milestone – an opportunity to turn years of hard work into a well-earned reward. But while the headlines often highlight valuations and buyouts, the reality is more complex. Exiting a company is not just about numbers. It is a legal process that demands foresight, discipline, and meticulous preparation.

Features 1 month ago
Embed compliance into business ethos to ensure R&D tax claim success
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Embed compliance into business ethos to ensure R&D tax claim success

The UK has set ambitious goals for innovation, positioning itself as a hub for science and technology on the global stage. But while the appetite for R&D remains strong, the reality for many businesses is that their ability to claim R&D tax relief now hinges less on ambition and more on compliance.

Features 1 month ago
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How I turned a market gap into a scalable SaaS product

My journey has been anything but straightforward. I started without a clear blueprint for success, but I learned to spot gaps others ignored, take risks, and turn those insights into a scalable SaaS product.

 

Features 2 months ago
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AI won't replace you – but it can replace fear

The wrong AI debate

If you scroll through LinkedIn, you'll see the same headline again and again: AI will replace you. It will steal jobs from marketers, product managers, maybe even founders themselves. That's not what I've seen.

Features 2 months ago
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In the age of AI, video is the keystone of brand growth

For a long time, video was treated as a marketing luxury. It looked great in a campaign, but when budgets were under pressure, it was one of the first things to go. Ads and owned media content were the must-haves, while video sat in a column marked “would be nice.”

Features 2 months ago
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Innovation is broken because we’ve been measuring the wrong things

The innovation efforts of many organisations are failing not because of a lack of ideas, but because of how those ideas are measured and managed. That’s the central argument of ‘Expected Value: The System to Align Innovation, Strategy, and Value Creation’, a new book by Simon Hill, CEO of global innovation scaleup Wazoku.

Features 2 months ago
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Freemium vs. free trial: which is best for your startup?

How you introduce your product to the market can shape your startup’s growth trajectory. Freemium and free trial models are two of the most popular approaches allowing businesses to attract users and encourage full adoption.

Features 2 months ago
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Can ethical fintech actually make money? A gaming founder's contrarian bet

Nick Perrett spent years building gaming mechanics before losing track of his own pensions – an expensive wake-up call that led him to found Prosper. His contrarian view: ethical fintech isn't just morally right, it's more profitable long-term – and founders who understand this will build the next generation of financial giants.

Features 2 months ago
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Thinking of leaving your job to launch a rival tech Startup? Here’s what you need to know

Striking out on your own to launch a rival tech business could be one of the most exciting but also daunting times of your career. The temptation will be to hand in your notice, fire up your laptop, and start calling prospective clients.

Features 2 months ago
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The startup survival guide: 7 reasons new businesses fail
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The startup survival guide: 7 reasons new businesses fail

Launching a new business is exhilarating – the energy, the creativity, the vision of building something that’s uniquely yours. But the statistics are sobering. According to ONS data, around one in five UK businesses fail within the first year, and nearly half don’t make it to their fifth birthday.

Features 2 months ago
The significance of the UK-US tech deals
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The significance of the UK-US tech deals

Away from the pomp and pageantry of Donald Trump’s State Visit to the UK, there was real progress made on business. The record-breaking £150 billion Tech Prosperity Deal of US investment in the UK rightly grabbed a lot of attention. This is the largest-ever single package of commercial investment linked to a State Visit.

Features 2 months ago
Why a CEO turned his company employee-owned
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Why a CEO turned his company employee-owned

After a run of double-digit growth, many founders look to bank the momentum and exit. Increasingly, however, others are turning to Employee Ownership Trusts (EOTs). For these leaders, the priority is building a company that can sustain growth and stay true to its values. In today’s volatile market, independence matters, and so does a culture that helps teams adapt without compromising standards. An EOT provides both: it secures that independence while keeping long-term goals at the centre of decision-making.

Features 2 months ago
Are we doing succession planning for robots?
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Are we doing succession planning for robots?

A mother-daughter perspective on AI’s impact on future careers.

Features 2 months ago
Magical resilience: why curiosity is the key to startup survival
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Magical resilience: why curiosity is the key to startup survival

After spending 15 years leading teams in one of the UK’s largest retailers, I made the bold decision to put everything into my dream: becoming a full-time magician and speaker. On 4th April 2020, I took redundancy – ready to launch the business I had been quietly building for years.

Features 2 months ago
How customer data empowers smarter decisions in tech
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How customer data empowers smarter decisions in tech

In today’s fast-moving tech world, customer and user data is no longer optional, it’s essential. How a business interprets, contextualises, and applies this data often determines whether it accelerates or stalls. The companies that succeed are those that don’t just react to change, but anticipate it through intelligent, data-led decision-making.

Features 2 months ago
Want retention, referrals, and ROI? Start with trust, not tech
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Want retention, referrals, and ROI? Start with trust, not tech

In the world of sports and entertainment travel, where customers are investing not just their money but also their dreams of unforgettable experiences, trust is everything. Trust is something you cannot place a value on, it’s the foundation on which long-lasting customer relationships are built. Without it, even the most sophisticated booking systems or flashy marketing campaigns fall flat, particularly in an industry where competition is rife.

Features 2 months ago
M&A gets smarter: how buyers and founders turn IP into a growth lever
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M&A gets smarter: how buyers and founders turn IP into a growth lever

Once an afterthought in most transactions – except in pure technology acquisitions – intellectual property (IP) is moving to the centre of deal-making. Software, data, and AI shape nearly every product and service, and the know-how, data sets, and IP rights behind them increasingly determine whether a deal delivers its growth story.

Features 2 months ago
Cracking the Temu code: what UK brands need to understand about modern e-commerce
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Cracking the Temu code: what UK brands need to understand about modern e-commerce

Since its UK launch in April 2023, Temu has quickly made a name for itself. Last year it was the most downloaded iPhone app in the UK App Store and it’s getting a great reception from its users.

Features 2 months ago

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