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ARTICLES IN Features
The digital pitfalls that can make or break a startups success
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The digital pitfalls that can make or break a startups success

Many startups assume securing a domain and launching a website are enough to establish a digital presence. This is a perilous misconception. A single negative online experience can have severe consequences; in fact 88% of visitors are less likely to return after just one bad interaction.

Features 1 week ago
5 tips for building a data strategy to maximise startup value
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5 tips for building a data strategy to maximise startup value

A growing number of PE firms are using advanced data analytics techniques to assess their potential investments. As a result, they require more complex data from their prospects to build a much more holistic picture of how a company is performing now, and, with predictive analytics, will potentially fare in the future.

Features 1 week ago
From the football pitch to the clinic: how I scaled an MSK company
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From the football pitch to the clinic: how I scaled an MSK company

I spent years as a physio on the pitch at Birmingham FC, juggling sports injuries and million-pound hamstrings. The workflows were slick: an ache reported in the morning was scanned, triaged, and rehab could be planned by lunch. It struck me that the lower back pain that benched a striker for two weeks was akin to the pain keeping a warehouse worker off the job for months – yet outside elite sport, the pathway was anything but slick.

Features 1 week ago
Overcoming the fear: it’s time to put our trust in the machine
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Overcoming the fear: it’s time to put our trust in the machine

Rob O’Connor, EMEA CISO at Insight explores why businesses must overcome the fear of adopting new technologies to truly protect themselves from evolving cyber threats.

Features 1 week ago
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Why ‘women in leadership’ can’t just mean more white women in leadership

I used to think progress looked like more women in leadership. More women at the table. More women at the top.

And for a while, that felt true. After all, in a world where men are still holding quite a substantial amount of leadership roles – 90% of Fortune 500 CEOs to be exact – any shift felt like something worth celebrating.

Features 1 week ago
How to use conversational AI for sales hacking
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How to use conversational AI for sales hacking

The sales game has changed, and if you're still relying on outdated methods, you're already falling behind. Conversational AI isn't just another buzzword – it’s a powerhouse for sales teams looking to scale their outreach, close deals faster, and operate with efficiency.

Features 1 week ago
The new merged R&D scheme in practice: key considerations for early claimants
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The new merged R&D scheme in practice: key considerations for early claimants

As we begin the second quarter of 2025, the first companies with 12-month accounting periods are preparing their latest research and development (R&D) tax relief claims under the new merged R&D Expenditure Credit (RDEC) – and the Enhanced R&D Intensive Support (ERIS) scheme. But what are the key considerations early claimants need to be aware of?

Features 1 week ago
University spinouts are powering a global leadership and hiring boom
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University spinouts are powering a global leadership and hiring boom

Across global innovation hubs – from the UK and US to key markets in APAC – university spinouts are capturing investor attention like never before. These research-rooted ventures are now seen as high-potential engines of scalable growth, sparking an emerging hiring boom focused on transformative leadership.

Features 1 week ago
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Why financial literacy is the real startup secret for Gen Z

Gen Z, the digital natives driving a surge in startups, often prioritise innovation and marketing. However, financial literacy is a crucial, often overlooked element for sustainable success.

Features 1 week ago
Online safety is everyone’s problem
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Online safety is everyone’s problem

Laura Kankaala, Head of Threat Intelligence at F-Secure, explains why everyone from government to service providers, schools to consumers has a role to play in online safety.

Features 1 week ago
You don’t need to push harder
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You don’t need to push harder

Here is the truth that most founders will not say out loud. You did not start your business to stay stuck in survival mode. You started it because you saw a better way. Because you had a vision. Because you wanted more on your terms.

Features 6 days ago
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Branding at the speed of AI

It’s adaptive, data fuelled, and capable of transforming in real time, shifting voice, visuals, and value propositions based on who’s watching, where, and why. For startups and established companies alike, this shift offers both clarity and a challenge to core identity.

Features 5 days ago
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Tapping into trust: Burbank founder Justin Pike talks about the next evolution of online payments

With a background in building and selling major payments businesses, Justin Pike is no stranger to transforming how money moves. Now, as CEO and Founder of Burbank, he’s leading a new venture from Wales that aims to bring familiar, in-store card-present security to the online checkout process. It’s called Card Present over Internet, and it could just change the balance of power in digital commerce – reducing fraud, restoring trust, and even lowering costs for merchants.

Features 5 days ago
Mistakes we’ve made and lessons we learned
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Mistakes we’ve made and lessons we learned

When most people think of running a PR agency, they think glamour, events, champagne, and paparazzi. But the truth is, that couldn't be further from the everyday reality of what actually happens.

Features 5 days ago
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Your website isn’t dead – but AI is changing what it needs to win

AI is rapidly reshaping how people discover and evaluate companies online, fundamentally altering the rules for what makes a website succeed. To stand out in this new era, organisations must begin to gear their strategy toward the AI models that will recognise and recommend them.

Features 1 day ago
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Building systems for longevity: why startups must think beyond products

In the evolving landscape of health tech, a paradigm shift is underway. We're moving from isolated product development to the creation of comprehensive systems that prioritise longevity, mental health, and overall well-being. This transition is not just a trend but a necessary evolution to address the complex challenges of modern healthcare.

Features 1 day ago

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