Social media will always be an integral part of your small business’ digital marketing strategy, whether you’re using it to alert fans and followers about new offerings, industry news, or showing how things work behind the scenes in your company

Launching a new startup is always a huge risk, but with effective user research and testing, product leaders can gain valuable insights from end users to reduce risk from the outset and build a culture of learning from their customers. We recently held a virtual event titled ‘From Idea to Launch: How startups succeed with UserTesting’ and we were joined by product and startup experts, including Arielle Kilroy and Justin Berkovi, to get their top tips for ensuring success.

In this article, Andrew White, Partner and UK & European patent attorney at intellectual property firm, Mathys & Squire discusses how building a strong Intellectual Property (IP) portfolio puts you in a better position to secure business investment when you need it and why linking your IP strategy to your business goals - including investment plans - is crucial for making it all come together effortlessly.

Online learning has become the new normal since last March, and since the most recent lockdown was announced, searches for how to learn new skills online have increased by 218%, suggesting more people want to utilise their spare time at home to learn.

Some unique ideas sound awkward but have continued to thrive in today’s world because they are rendering services that other traditional businesses are not. Below are some of the top unusual businesses that you can choose to explore:

It’s still common that businesses use manual and time-consuming processes as a force of habit. If you have never been exposed to the benefits of technology, then how would you know any different?

Side hustles continue to gain popularity. Whether it’s for a personal challenge or you want another source of income, starting a side project makes a lot of sense. After all, we’ve witnessed so many side projects evolve into million-dollar companies in the 2010s.

Being an entrepreneur is about more than just starting a business. Setting up business in an existing market has been done many times before. It comes with its own risks and challenges, but you’ll be able to find some good advice and guidance to steer you down the right path.

In this article, I will discuss the best ways to effectively implement a mental wellbeing policy in the workplace.

As Boris confirms lockdown will last until 8th March, and the idea of homeschooling continues to overwhelm working families around the UK, it is important employers are providing extra support and care for those suffering after nearly a year of remote working.

Starting a business is one of the most rewarding paths in life. The moments of elation will of course seamlessly morph into moments of aggravation and despair. But ask any entrepreneur, and there’s nothing they’d rather be doing.

According to the World Health Organisation, 66% of the world’s population is expected to live in cities by 2050. This makes cities a perfect hub to transform society and rebuild a world with rich biodiversity and a balanced climate.

Enterprise blockchain has seen huge advances in its application over the past year, and as we enter 2021, startup founders in virtually every sector are considering whether they should be incorporating this technology into their product.

For many of us, 2021 could not come fast enough. I will not expound on the world’s collective gratitude in 2020 being finished, you can watch Netflix’s Death to 2020 for a much more humorous take on this! As we continue in yet another lockdown, I’d like to frame some of the work that Allia will be working on this year to support the impact start-ups and local businesses that are getting ready to step up and make a difference.

In the time of COVID-19, the unheard victims are those entering the jobs market or hoping to build a career. The loss of life is tragic and deserves to dominate the headlines. Yet, we should not ignore the longer-term consequences to the confidence of our young people. 16 to 24-year-olds are the most likely to lose their job or be made redundant. It is also impossible for those fresh out of university to find a position. It is hard to win that first step on the ladder in the best of times, and these are not those times.

With the transition into the new era of digital marketing precipitated by the COVID-19 related shopping disruptions, the SEO landscape in 2021 looks like nothing before. With eCommerce sales expected to jump from 14.1% in 2019 to 22% by 2023, mobile shopping dominating the online retail and UX becoming a ranking factor.

For many, the New Year is a time to focus on personal resolutions such as getting fit, organising the house, or saving money. This year, what if we focused on putting our work life in order too - effectively gaining more space to cope with the demands of super-busy modern business life, make working in start-ups a bit easier or even get that next promotion? 

The amount of waste we produce has come under intense scrutiny in recent years, with global annual waste generation expected to jump to 3.4 billion tonnes over the next 30 years, up from 2.01 billion tonnes in 2016, according to report published by World Bank. Businesses and consumers alike are now faced with the challenge of reducing how much landfill our actions generate. With conflicting interests making for slow progress, the circular economy model could change our fortunes. Here we explore why the circular economy is here to stay and why it is set to play a vital role in a low-carbon future.

After being diagnosed with limb-girdle muscular dystrophy (a rare genetic disorder) at the age of 22, former investment banker Angus Drummond, was told his mobility would decline over the next few years until one day he would require a wheelchair. Determined to experience the best of what the world had to offer, Angus quit his job in London, and set off with his wife to explore 35 new countries.

The UK edtech market was predicted to increase to £3.4bn by 2021. With £90.9m invested into edtech companies in 2018, up from just £9.9m in 2013, this market is clearly growing. However, when schools first closed due to COVID-19, and again at the start of this year, it became clear that many were understandably underprepared for the enforced radical shift to tech-led remote learning. Teachers struggled with the transition to online work, and many students lacked the necessary devices and connectivity to engage effectively online.