Since the news broke that Meta Platforms Inc (formerly known as Facebook) will be leading the work on the metaverse, I often get asked what will happen if this new virtual realm looks like Meta itself, the tech industry, or even the broader professional world, in terms of female representation.

AI, Big Data, SaaS, cloud computing... tech companies are literally creating our future. But when it comes to salary equality between men and women, the tech industry is still stuck in the past.

With extraordinary women from across different parts of the country, a variety of backgrounds and industries, the 19th annual NatWest everywoman Awards brought these entrepreneurs together having one thing in common - being some of the UK’s most inspiring females, recognising their outstanding achievements during one of the most challenging periods for businesses in living memory.

BixBio was founded in 2019 by James Ross and Tyronne McCrindle. The pair are from Cape Town, South Africa, and seek to address the massive underrepresentation of African data in global genetic datasets.

Today’s business problems need the untapped potential of women-led enterprises which represent as much as £250bn of additional value for the UK economy.

Prior to starting Hertility Health, my co-founders and I realised that even though our careers and personal lives were very different, we all had one thing in common: we wanted reassurance about our fertility health. We found ourselves asking the same questions you might also ask yourself: "Should our career come before a family?" or "Why do we have to make a choice between the two?" And when we searched for help with these big questions, we came up empty handed.

A diverse team can have a huge impact on a business’ success. Diverse management teams can increase revenue by 19%. Racially and ethnically diverse teams are 35 percent more likely to perform better, and they’re 87% better at making decisions. Inclusive companies are 1.7x more innovative when compared to companies that aren’t diverse or inclusive.

Menopause seems to still languish in the outdated 'women’s problems' list of things to brush under the carpet when it comes to employee health - despite the fact that just over half the population will experience it.

Over the last few decades, the world has made huge strides forward in promoting gender equality in the workforce. In fact, last year saw the employment gap between men and women fall to 6.3%, the lowest point since records began in 1971.

Sandy Carter, Vice President of Public Sector Partners and Programs at Amazon Web Services, shared her experience as a pioneering woman in tech. She discussed how embracing diversity drives innovation as well as the importance of empowering the next generation of female leaders.

In the summer of 2020, I made the leap and set up my social listening agency. Realising there weren’t many agencies in this space, let alone agencies headed up by women of colour, I felt there was ample opportunity to bring my unique perspective and experience to the world of data and listening. (Disclaimer: setting up your own business is not for the faint of heart.) 

Here’s an interesting fact, companies founded by women bring higher returns from investment. According to a study by Boston Consulting Group, the return from each dollar invested in a 'woman-led business' is nearly twice as high, and the total revenue over a five-year period exceeds the earnings of male-run businesses by around 10%.

Every brand thinks they can turn on the charm to impress the ladies, but the opposite is often true. While an enormous 89% of women control daily shopping, the overwhelming majority (a whopping 91%) feel advertisers simply don’t understand us. Shocking, I know.

I would be lying if I said that raising capital as a female Founder is an easy process. Even those that make it look easy, have faced invisible barriers that aren’t present with their male counterparts. What I have learnt, however, is that having this knowledge - that I am a woman (and woman of colour) and that I am on the backfoot - simply doesn’t help me at all.

We spoke with Anjali Midha, an entrepreneur with a passion for media and analytics and the Founder and CEO of Diesel Labs. Diesel Labs is a content analytics company that addresses the toughest questions facing media companies today: what to produce and where to distribute and market it.

Playfair Capital, Tech Nation and Google for Startups are joining forces for the sixth edition of their Female Founder Office Hours initiative. This event will be the largest yet, with over 300 female founders and 120 VCs from some of the world’s leading funds, and expected to be as big as success as past years, as data from the previous five events shows that over 27% of companies that have attended have gone on to secure funding from VCs, angel investors or other sources.

European companies with female-only founders receive less than one percent of all VC capital investment despite the number of female-led companies almost doubling over the past decade, research by Yoppie, the pioneers of personalised menstrual wellness and period care has revealed.

It’s decision time for UK employers. As life has started to return to normal, organisations are recognising that the interim flexible working measures they put in place during the pandemic now need consolidating into permanent policies. 

As the #MeToo movement has swept over the globe, sometimes it seems to me that we live in the world of angry women and confused men. Many of us have certainly lost our capacity to be in our masculine and feminine centres - or yin and yang, or, following Jung, animus and anima - which are available to us regardless of gender. More if we can’t access or use one of them, we aren’t complete as human beings, and certainly not as leaders.

I’m a marketing leader in the tech sector and passionate about diversifying our industry. I care about living my values and keeping women paid, well and thriving. Through Possible Ground I work with people looking to enter the tech industry whether that’s through a job or a business they are running.