For the past decade, businesses of all sizes have been embracing subscription models, which introduced a number of challenges including managing recurring billing and tracking new metrics. Zoho Subscriptions was introduced to solve these challenges.

Today, businesses are more flexible and experimental in their approach to billing - subscription-based businesses are exploring traditional sales methods, while companies that used to focus on one-time sales are considering tiered subscription plans. This necessitates a comprehensive billing solution that supports businesses with their constantly evolving strategies.

“Businesses don't have many options for a comprehensive billing solution that supports different business models, which is why Zoho Billing stands out with its one-stop solution," says Sachin Agrawal, Managing Director, Zoho UK. "Zoho Billing helps businesses simplify their billing operations, offers a smooth experience for end customers, and supports their go-to market strategies."

The expanded application boasts a user-friendly interface with versatile billing functionalities like estimates, retainer invoicing for advance payments, one-time or flat-fee billing, project billing, expense billing, and Quote-to-Cash (Q2C). Additionally, Zoho Billing offers subscription management capabilities like trial management, prorated billing, customer lifecycle management, retention, and revenue recovery.

Businesses can also use features like consolidated billing, metred billing, online payment collection and record offline payments. Businesses selling mobile app subscriptions through app stores like Apple's AppStore or Google Play store, can integrate their billing, maintaining unified backend across selling channels. Moreover, Zoho Billing offers 50+ reports, providing metrics on accounts receivable, cash inflow, recurring revenue and customer subscriptions. The application offers a VAT-compliant edition for the UK market.

Zoho Billing includes a feature-rich mobile application available for iOS and Android devices, making it easier for businesses to take care of their billing operations on the go.

The application seamlessly integrates with other Zoho apps like Zoho Books for accounting, and Zoho Inventory for inventory order management, Zoho CRM for customer relationship management, and Zoho Analytics for advanced analytics. Furthermore, it offers built-in integration with third party applications like Slack, Zendesk, and Dropbox to cater to different business needs, and sync billing data contextually. For advanced or custom needs, businesses can use APIs and Webhooks to connect with any other applications.