Why video marketing should be a part of your digital strategy

In the boom of digital marketing trends, one strategy that has been standing out lately is video advertising. As a result, there has been a growth in the demand for online video content as brands strive to captivate consumers with engaging visuals, reviews, and memorable messaging.

In this article, we have shared all the reasons why you should consider this marketing tool as part of your strategies. Let's dive into it!

What is video marketing?

Video marketing is a popular strategy marketers use to boost engagement for companies or their own brands. It's a way of building trust and loyalty with potential customers while inspiring and encouraging them to take action. Videos on famous platforms, such as YouTube, Facebook, TikTok, and LinkedIn, have proven game-changing when building relationships with users and raising brand awareness.

Through video marketing, companies can present their story in an interesting format that resonates with viewers from their initial research to purchase decisions. This helps owners maximise their reach by effectively communicating brand messages and converting more leads into customers.

Advantages of video marketing

High engagement rates

Video marketing has higher engagement rates than any other type of content, and it is reported that 86% of marketing professionals use it in their strategies.

It's easy to tell why. Videos capture the viewer's attention quickly and can convey complex information in a more digestible format. Also, people have short attention spans, and with the rise of TikTok's popularity, people enjoy watching short videos compared to longer ones that require more time.

Also, videos evoke emotions and interaction, which helps to create a stronger connection between the viewer and the brand.

Increased brand awareness

High-quality videos and a glimpse of creativity can do wonders to increase brand awareness. Behind those professional video concepts stand companies that use different strategies to showcase their values and mission. And this is how they build a lasting impression on the target audience and attract new potential customers.

Improved SEO

Video marketing can improve your search engine rankings. Google's algorithm favours websites with high-quality video content, as videos help keep visitors on the site longer. Videos can increase click-through rates, which also play a role in boosting your rankings.

Increased sales

Video marketing helps increase sales. Videos can showcase a product's or service's benefits and features, provide demonstrations, or highlight customer testimonials. By doing so, you can create a sense of trust and credibility with your audience, which can help to convert them into customers. Videos can also be used to promote special offers or discounts, to drive sales even further.

Types of video content for marketing

Product demonstrations

These are among the most popular types of videos used to market the features and benefits of a product. They give potential customers a better sense of what a product can do and how it can be used. It's way more effective for an audience to see a visual demonstration rather than read about it. According to research by OneDay, viewers remember 95% of a message delivered by video but only 10% by text.

Explainer videos

Explainer videos are a great way to educate your audience about your products or services. These videos typically use animation or graphics to explain complex concepts or processes in a simple and easy-to-understand format. They increase customer understanding and reduce confusion or misunderstandings.

Video testimonials

Customer testimonial videos feature real customers talking about their experiences with your brand or products. They can effectively build trust and credibility with your audience, as people tend to trust other customers' opinions.

Event videos

They make a great way to showcase a brand's personality and connect with your audience on a more personal level. These videos can cover company events, trade shows, or industry conferences and can be used to give customers a behind-the-scenes look at your brand.

Best practices for video marketing

Set clear goals

Whether you want to increase brand awareness, boost sales, or improve customer engagement, having a clear goal in mind directs you into creating more effective video content and measuring the success of your campaigns.

Know your audience

Another key best practice for video marketing is to know your audience. Understanding your target audience's interests, needs, and preferences will help you create the right video content. This can help to increase engagement and drive conversions.

Create high-quality videos

Creating high-quality videos means investing in good equipment, such as cameras, lighting, and audio equipment, and ensuring your video content is well-scripted, visually appealing, and engaging. Conversely, poor-quality videos can detract from your brand's image and make capturing your audience's attention difficult.

Prioritise social media platforms

Social media platforms like TikTok, Instagram, and YouTube are powerful tools for reaching and engaging with your target audience. Creating and sharing video content on these platforms can increase brand awareness, drive engagement, and promote your products or services to a wider audience.


Due to competitiveness, video marketing can sometimes be challenging, but it's definitely a rewarding process. By including videos within your promotional efforts, you can reach new audiences in exciting ways that will help generate more brand awareness and loyalty for your business.