Meanwhile, our world is facing urgent, interconnected crises – environmental destruction and widening social inequalities – that demand bold and immediate action.

We believe ESG isn’t just about sustainability. It’s not a box to tick or a marketing trend – it’s about building a financial system that’s responsible, fair, and designed for the long term. And yes, it’s good for business too.

According to Bloomberg, ESG investing is on track to surpass over $40 trillion in assets under management (AUM) by 2030. This is a fundamental shift. Companies that fail to respond are not just risking their reputation – they’re putting their future competitiveness on the line.

Some companies justify their inaction on key ESG issues with the usual excuses: compliance hurdles, budget constraints, or security concerns. And sure, ESG implementation is not always easy, but the reality is, the world is not waiting around.  Neither are your partners and customers. They are expecting speed, innovation, and meaningful action on issues such as climate change, financial inclusion, and sustainable finance.

Fintechs are leading the way

Right now, fintechs are setting the pace by putting ESG front and centre in everything they do. They’re creating carbon-neutral products, rolling out AI-driven sustainability tools, and launching ESG-aligned investment portfolios. All while embedding ESG initiatives into the very DNA of their companies.

And the best part? They’re growing – fast. Why? Because fintechs understand the game. ESG is a driver of growth, not an obstacle. They know that strong governance, respect for the communities in which they operate, and climate consciousness offer a clear competitive advantage – and consumers are taking note.

Younger generations, who will soon control the bulk of global wealth, are choosing companies that align with their values, offer sustainable banking options, and actually walk the talk on diversity and inclusion.

The future of finance belongs to institutions that recognise this – and act on it.

The industry can’t afford to procrastinate on ESG any longer

The cold, hard truth? Change will only happen when the cost of staying the same is too high to ignore. For many traditional financial companies, that tipping point is already here. Transparent ESG reporting is no longer optional if you want to build trust and loyalty with consumers. While some companies still view ESG disclosure as voluntary, those truly committed to making a difference are choosing to publish their progress – Enfuce, for example, publishes its ESG report every year – because they know that transparency isn’t just good governance, it’s good business.

PwC’s research shows just how high the stakes are: 85% of consumers say climate change is disrupting their daily lives. In response, 46% are purchasing more sustainable products to reduce their environmental footprint, and 80% are willing to pay a premium for sustainably produced or sourced goods.

The time to act on ESG is now

Traditional financial players need to act now. Investment in innovation is essential. Embracing cloud-based, flexible technologies is crucial – not only to stay competitive but also to achieve the sustainability goals central to any real ESG commitment.

Fintechs that leverage cloud technology will be the ones leading this charge. They can quickly adapt to market shifts and regulatory changes, keeping them ahead of the curve. Traditional financial institutions that team up with these fintechs can integrate innovation into their own operations – offering consumers cutting-edge solutions that genuinely embrace ESG practices.

Adapt or risk falling behind

The future of finance will be sustainable – period. And the myth that you have to choose between profit and corporate responsibility is just that: a myth.

Success and purpose are not mutually exclusive. It’s entirely possible to build a successful, scalable business that drives sustainable growth – while embedding ESG principles at its very core.

As fintechs leading with ESG continue to grow and earn trust, more traditional players will start to take notice. And those who act now have a rare opportunity – not just to catch up, but to take the lead. The window is open, but it won’t stay that way for long.

In the end, the choice is clear: evolve and lead, or fall behind.

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