Startup PR specialist Sam Pepper shakes up ‘old-school’ PR with launch of PR on a Tin
PR specialist Sam Pepper, who has advised hundreds of startups and scaleups over the past 25 years has launched PR on a Tin. The new business offers fellow startups and growing businesses a more agile and smarter way approach to their PR budget and creating the right campaigns for their brand.
Business owners, senior management and marketing teams can decide which standalone PR service they want and when, and have a clear idea of what they will get and how much it will cost. It offers an alternative to the traditional price model of the ongoing monthly/annual PR retainer. Instead, the marketing budget is freed up and a business can have access to fresh PR creative and strategic insights for as little as one hour or half a day.
The PR Tins include The PR Hour – a one-off or ad-hoc hourly session for business owners and/or marketing teams to get creative or strategic insights as well as advice for any PR challenges. Other ‘tins’ include PR and Brand Strategy, Award Entries, Thought Leadership and What’s Your Story? – designed to equip startups with the most compelling media angles and storylines.
Sam Pepper, Founder of PR on a Tin comments: “PR on a Tin offers startups and growing businesses a more flexible and understanding approach to their marketing needs. I believe there is a natural ebb and flow with PR – particularly for small and growing businesses. There are times when they can put the pause button on and times when they need to gear up – particularly to boost their new business pipeline.”
Prices start at £120 for The PR Hour and Sam is offering concessions to micro businesses with ten or less employees and young entrepreneurs aged 25 or under.
Sam Pepper adds: “I am passionate about working with startups and growing businesses because I often get to work with a blank canvas or one which has space for exciting new ideas to promote the brand and create that distinction. And PR, when done well, is an art.”