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Sinch unveils Sinch AI: transforming customer engagement with intelligent solutions
Sinch, a leader in global communication via its Customer Communications Cloud, has unveiled Sinch AI, a cutting-edge innovation designed to empower forward-thinking businesses with the tools needed to create smarter, safer, and more efficient conversational experiences. This enhancement is poised to give businesses a competitive edge in a crowded marketplace.
In today's rapidly evolving business landscape, the stakes are high. Customer expectations are soaring, and the market is in constant flux, making customer loyalty both crucial and challenging to maintain. Exceptional conversational experiences have emerged as a key differentiator, enabling businesses to stand out and outpace competitors. The latest AI advancements have transformed these interactions, making them more impactful and indispensable than ever.
Our mission is to enable our customers to create impactful conversational experiences that transform interactions from mere engagement to genuine delight. "As an organisation, we believe AI must be intentional and address our customers’ communications needs. AI has always been central to our vision, and Sinch AI truly represents the next evolution in this journey," said Sean O’Neal, Chief Product Officer at Sinch.
Seamlessly embedded within the Sinch Customer Communications Cloud, Sinch AI offers intelligent solutions that enhance all major business functions. For marketing and support teams, Sinch AI provides generative writing tools and advanced bots integrated into our applications. Developers and product managers benefit from smarter building blocks that interpret conversational nuances such as sentiment and intention through our comprehensive API platform. Additionally, Sinch AI, embedded in our Super Network, proactively filters out fraud, ensuring operators can connect with confidence.
Our AI is purpose-driven, designed to help people work more efficiently, address critical issues, and integrate seamlessly. By accelerating workflows, identifying and mitigating fraud, and improving message comprehension, Sinch AI empowers our customers to achieve greater outcomes.
No matter what, a business needs to create exceptional conversational experiences, Sinch provides the most advanced solutions. "While innovation is at our core, being a trusted partner isn’t negotiable," said Sibito Morley, Chief Data & Transformation Officer at Sinch. "The current AI landscape is complex, with both exciting innovations and potential pitfalls. To ensure businesses can confidently use Sinch AI, we are committed to embedding robust AI governance from the onset. These safeguards are integral and present at the highest levels within Sinch."
Sinch’s commitment to intentionally applied AI is evident in its customer success stories, such as the recent collaboration with Moet Ik Naar De Dokter (MINDD) in the Netherlands. By utilizing Sinch AI, MINDD transformed patient triage, making the process faster, prioritizing patient safety, and addressing biases to ensure effective and equitable navigation for all users.
"It’s been a great experience working with Sinch because feedback flows both ways. They think deeply about the problems we’re trying to solve," said Geertina Hamstra, MINDD Conversational AI expert.