This offering addresses tech workers' unique financial challenges, particularly those related to stock-heavy compensation and portfolio diversification.

Sidekick's Custom Indexing also offers a personalised approach to investing that aligns customers’ portfolios with their goals, values, and financial situations.

The solution offers a tailored approach to help time-poor, high-earning tech employees:

• Mitigate concentrated stock risk by reducing overexposure to employer shares through customised portfolios designed to spread risk across other asset classes and industries
• Tap into personal values by aligning investments with individual preferences, such as ESG priorities or specific growth strategies

Matt Ford, Co-Founder and CEO of Sidekick, comments: “While Big Tech employees often rank among the highest earners, we know that many hold a significant amount of their portfolio in employer stock, creating considerable risk due to lack of diversification.

"The community includes some of the best-compensated professionals in the world, yet their financial strategies often fall behind their earning power. As well as over reliance on employer stock, a significant portion of Big Tech compensation – up to 50% for some roles – is tied to equity. This puts employees’ wealth at risk, and they find themselves overexposed to the fortunes of their employers, jeopardising long-term financial stability.

“Sidekick’s Custom Indexing is here to change that. By combining advanced technology with our deep understanding of the sector, we empower tech workers to regain control of their financial futures."

Sidekick has replicated the S&P 500 with individual stocks, giving Big Tech employees direct ownership of the leading US companies. Customers can apply customisation filters to exclude their employer’s stock, or specific companies, sectors, or categories, ensuring their portfolio reflects your personal values.

At launch, 24 customised portfolios will be available – Sidekick customers will be able to create one from:

• S&P 500 with Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, or Tesla excluded
• S&P 500 with Financial, Industrial, Technology or six other sectors excluded
• S&P 500 with Animal testing, sin products and/or polluters excluded

Custom Indexing is available in a General Investment Account (GIA). The total fee is 0.60%, which includes a 0.50% platform fee and 0.10% portfolio expenses. The minimum initial deposit is £1,000. 

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