Established in 1973 and recognised as one of the oldest market leaders in Kuwait, Sadeer has a rich legacy of excellence in the fields of manufacturing, design and interior finishing, particularly in bespoke interior fit-out works. With a dedicated factory in Kuwait, the company boasts a rich history of regional expertise, offering a suite of specialised products, backed by a seasoned engineering team and an advanced production facility.

This expansion is strategically timed to coincide with Saudi Arabia's accelerated efforts to enhance its tourism infrastructure. Recently, Saudi Arabia announced the achievement of Vision 2030’s initial tourist target of 100M visitors and revised the aim to welcome 150M visitors.  Sadeer's expertise in creating premium environments for hotels, resorts, and entertainment venues is expected to significantly contribute to the Kingdom's objective of becoming a global tourism hub.

Mahdi  El-Mubarak, Deputy General Manager at Sadeer said: "We are thrilled to align our growth trajectory with Saudi Arabia's visionary urban development plans," commented a representative from Sadeer Trading. "Our expertise, honed over decades, will be instrumental in delivering projects that embody innovation, sustainability, and superior craftsmanship."

“During this transformative time for the Kingdom, we’re excited to support Sadeer with their growth strategies in Saudi Arabia, strengthening our commitment to enriching the Kingdom's tourism sector, and aiding in the diversification of its economy and the realization of its long-term developmental objectives,” said Alex Nicholls, Director of Expansion at AstroLabs.

As Saudi Arabia continues to forge ahead with its visionary infrastructure projects, the partnership between AstroLabs and Sadeer is a testament to the dynamic and forward-looking nature of the Kingdom's tourism and manufacturing industry, ready to embrace global partnerships and expertise.