The Roto VR Explorer is part of the “Made for Meta” programme and is fully compatible with over 400+ games and apps available from the Meta Horizon store. Meta is the largest VR headset provider and has sold 20m+ quest VR headsets since 2019.

As part of Roto’s second funding round, Pembroke VCT has contributed £500,000, alongside new and existing angel investors from both the UK and US. New investment will support Roto’s next phase of growth as it takes the much anticipated VR experience chair to market, in particular, funds will be used to fulfil demand for the launch of the VR Explorer by enhancing operational capacity and broadening its market reach.

Roto VR introduced a new category in gaming chairs, addressing challenges like motion sickness and limited immersion with a 360-degree interactive design. Through Roto VR’s proprietary eye-tracking technology, the Explorer chair aligns physical rotation with users’ eye gaze, providing an immersive, safe, and comfortable VR experience.  In addressing the key issues of viewing and engaging with 360-degree content whilst seated, Roto also alleviates the safety issues often experienced with standing VR.

Pembroke will continue in its role as a strategic partner – advising on key hires, providing counsel as well as access to valuable networks. Pembroke first invested in Roto VR in December 2019 and has now invested a total £2.2 million into the business.

Since 2019, Roto VR has secured new contracts with industry leaders and has partnered with Meta, under the ‘Made for Meta’ programme. Retail agreements with GameStop, Argos and Selfridges have also been signed and GameStop will be providing in-store demonstrations of the chair in key stores.

Since Pembroke’s latest investment, Roto VR has enhanced the Explorer chair with a head tracker for intuitive ‘look and turn’ viewing and the ‘Rumble’ attachment for haptic feedback.  Myers and his team have also secured key commercial relationships with Meta and leading retailers in the UK and US such as GameStop and Amazon. The business has started mass production in China and lands on the market alongside positive press and influencer reviews.

Since Pembroke’s latest investment, Roto VR has kick started its production in China, which will provide greater cost efficiencies for global distribution. This next phase of growth is well timed, as Samsung and Google are also set to launch VR headsets in 2025.

Andrew Wolfson, CEO of Pembroke Investment Managers commented: “Elliott and his team have engineered a solution that not only overcomes common barriers in VR engagement but also greatly enhances the overall experience. The Roto VR Explorer exemplifies British innovation with global impact. With high-profile contracts and industry partnerships, Roto VR is positioned for growth as it continues to disrupt the VR landscape.”

Elliott Myers, Founder of Roto VR comments: “My team and I are thrilled to be launching the Roto VR Explorer with industry leading partners such as Meta after a considerable period of product development and market analysis. I’m especially grateful to all our investors who continue to support our efforts and I’m excited for the next chapter in our journey.”