McCann Worldgroup, leader in creative solutions that transform and grow the business of brands, will contribute to the strengthening of the South Summit brand in the markets in which it currently has a strong presence (Spain, Europe, and Latin America), as well as to its global expansion, with a special focus on the United States and Asian territories, developing a brand and narrative strategy that will drive the brand's global expansion process.

In turn, South Summit will support McCann Worldgroup in its positioning in the world of entrepreneurship and innovation. South Summit is the open innovation platform of reference, which connects startups, corporations, and investors to generate growth opportunities, by promoting innovation and business for companies, deal flow for investors, visibility, access to funding, and strategic information for entrepreneurs.

McCann Worldgroup is the first communication group in our country that, through the establishment of this partnership with South Summit, is clearly positioned within the ecosystem of entrepreneurship and innovation.

In this context, Marina Specht, CEO of McCann Worldgroup, stated "South Summit is unequivocally an initiative that contributes to Spain's leadership in the field of innovation and the entrepreneurial ecosystem and is a brand with enormous potential for international expansion. We also know, according to our group's latest study, that citizens today are demanding greater collaboration between companies to promote a better future.  For this reason, at McCann Worldgroup we wanted to promote synergies and add our proven creative and innovation capacity and our expertise in business transformation, to contribute not only to the growth of South Summit but also to the growth of the entire business network. We are truly proud to have reached this agreement, as a result of which we will develop various joint initiatives in the coming months".

María Benjumea, founder, and president of South Summit expressed her satisfaction with this agreement as "it will help us in our objectives to grow internationally and in our brand positioning, as McCann Worldgroup is the global leader in creative and effective solutions, with a presence in more than 100 countries. In addition, we strongly believe in working together with leading companies in their sectors to continue to grow together in the world of innovation and entrepreneurship, while working for a better future. South Summit and McCann Worldgroup share a vision of driving sustainable growth and creating value for society, which is why this agreement combines the expertise and resources of both to foster entrepreneurship”.

South Summit, the largest annual meeting of the players in the entrepreneurial ecosystem, will open the doors of its eleventh edition between the 7th and 9th of June 2023 in La Nave (Madrid) under the slogan Today 2030.

About South Summit

South Summit is a global benchmark for attracting talent and generating great business opportunities for the entrepreneurial ecosystem, connecting startups, corporations, and investors. In its ten previous editions, more than 32,000 startups from 175 different countries, 7 of them unicorns, have passed through South Summit Madrid, as the main event for the entrepreneurial ecosystem, generating more than 10,190 million in revenue and nearly 48,000 jobs. In addition to its event in Madrid, South Summit is present in Brazil and its next objectives are to reach the United States and Asia.

About McCann Worldgroup

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. It has a presence in more than 100 countries with a mission to help brands play a meaningful role in people's lives. McCann Worldgroup has been named the world's most creatively effective marketing services company by the Effie Awards for the fifth consecutive year. McCann Worldgroup is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick, and UM to deliver solutions across the marketing spectrum.