Managing cash flow through periods of economic uncertainty 

Sarah Smith, digital services manager at JS, discusses how businesses can set themselves up for success in the face of economic turbulence through effectively managing their cash flow.

The Autumn Budget introduced changes that will significantly alter the financial landscape for businesses. While the full economic impact remains to be seen, proactivity is crucial for businesses to navigate these shifts and maintain financial stability. Effectively controlling costs, managing cash flow, and handling debt are key in getting ready to weather the storm in the face of these new policies, such as an increase in Employer’s National Insurance contributions and Capital Gains Tax.

Forecasting for the future  

Thoroughly assessing how the new policies will affect your specific business allows you to plan your finances properly to minimise the impact. Developing a comprehensive financial forecast, including a detailed cash flow projection, is essential. This analysis will reveal potential dips in profitability, including your new break-even point. You can then reassess whether this figure is achievable or whether cost adjustments are necessary. Understanding these implications is fundamental to informed decision making.  

Proactive managing debt

The impact of the Autumn Budget will send ripples through the entire business ecosystem, with all businesses likely to feel some impact. Your customers may experience financial strain, leading to delayed payments or payments not being made at all. Robust debt management is more critical than ever. Staying on top of debts, tracking your average debtor days diligently, and maintaining open lines communication with your debtors is key. Proactive engagement can significantly reduce the risk of unexpected bad debts.

Streamlining payment processes

Making the process of paying easier for customers is paramount. Consider implementing online payment tools like Stripe or GoCardless, which offer quick and convenient payment links and have been shown to accelerate payment times. For businesses with recurring monthly services, direct debit systems provide a consistent and predictable cash inflow throughout the year.

Cost control strategies

Implement a rigorous approval process for all expenditure. This ensures transparency, prevents unforeseen costs, and provides insight into any upcoming financial commitments that can be plotted into cash flow, so you know the impact before agreeing to any commitments. This foresight allows you to strategically plan expenditure and avoid potential cash flow pinch points, such as those associated with VAT payments. Consider delaying non-essential spending to optimise cash flow during critical periods.

Leveraging the support available

Numerous support resources are available for small businesses, such as HMRC Payment Plans or assistance with Redundancy Payments. These resources can provide valuable breathing room and make a significant difference in navigating challenging financial times.  If necessary, look into available funding options. A variety of tools and resources can assist with this process. Consulting with financial professionals can help you to determine the most suitable funding strategy for your business needs.

The Budget has presented businesses with new challenges but also brings with it opportunities for adaptation. By prioritising proactive planning, diligent financial management, and informed decision making, businesses can effectively weather the storm and position themselves for continued success. 

For more startup news, check out the other articles on the website, and subscribe to the magazine for free. Listen to The Cereal Entrepreneur podcast for more interviews with entrepreneurs and big-hitters in the startup ecosystem.