For small businesses or startups, it might be challenging to work with a design agency or skilled professionals as they may require a flexible budget and ample time. This is where you can consider a  logo designer tool for best results and which makes it easier to create a customized logo without spending a lot of money.

To make this choice easier, let’s discuss some of the expectations vs. reality of logo designers so you can make a well-informed decision.

• Logo Design Process 

Expectation: Creating an appealing logo design is a simple and easy process so designers can do it quickly.

Reality: It requires a lot of effort and great creative skills to come up with a brand symbol that represents the business in the best way and has a lasting impact on the viewers. Designers can take up to three months to work on a logo design.

Many people expect professionals to produce a design according to their given brief or guidelines within days. Unless you hire a logo designer with years of experience, this might not be a possibility. From the first draft to the final deliverables, the process is extensive and time-consuming. So you should adjust your requirements accordingly and make the objectives clear in the initial meeting.

• Changes or Revisions

Expectation: You can request or ask for as many edits or revisions as you want and the designer will incorporate them within the brand symbol.

Reality: Most designers and agencies offer one or two free revisions to potential clients and charge additionally for anything higher. So if you are thinking about hiring a professional for logo design, it’s important to have a flexible budget from the beginning.

You can discuss the revisions or changes before bringing a logo designer onboard. It is common to include two revisions in the payment plan so clients can follow that accordingly. However, if you keep adding or removing graphic elements from the design, then the cost will go higher. In the end, people can end up spending more money than the expected budget.

• Brand Identity

Expectation: The logo is the brand identity so designers can save your business and help create recognition among the audience.

Reality: It is one of the most important parts or the centre of your branding strategy. People can confuse a logo with the brand identity which also includes other graphic elements such as colours, typography and imagery.

Most people assume that creating a brand identity means just having a logo design. You need to consider different factors such as packaging and the website that create recognition. When looking to hire a logo designer, it is important to keep all the elements of visual brand identity in mind. This way, you can create an impressive brief and tell them exactly what you want to achieve with your branding strategy.

• Anyone can Design A Logo

Expectation: Designers can produce a brand symbol by putting together a few design elements that may not be meaningful.

Reality: Most brand logos also tell a story and create an emotional connection with the audience. It’s why skilled professionals pick each visual element carefully and make sure that it brings the design together.

This is an extensive process and people who do not have experience in the field can find it quite challenging. Logo design is not just about having basic skills and knowledge of tools. It’s also about choosing the right elements to get the desired results. Creating a good logo requires a lot of effort and expertise in graphic design as well. It’s why you should go through the portfolio and previous client testimonials before hiring a designer or agency.

• Budget

Expectation: Logo designers might be able to create a high-quality and timeless logo design within a given budget.

Reality: This is an expensive option and you may need to extend your budget for branding when hiring a designer to work on your logo.

If you are looking for less costly options, there are quite a few DIY tools that you can use to create an impressive brand symbol. Hiring a designer requires a flexible budget which is why you need to plan accordingly. This doesn’t mean that you cannot find any affordable options. Look for a freelance designer who can produce a relevant and unique logo at a reasonable cost.

To Sum Up

By now, you probably have a clear idea of the expectations from logo designers vs. reality. In case you are thinking about hiring a professional to create your brand symbol, try to keep a few of them in mind. This way, you can make the right decision and find a logo designer who can work in the given budget and produce a timeless logo as well.