The landmark deal is set to boldly redefine the way market insights and product, concept and advertising testing are conducted within the global marketing industry, empowering marketers to optimise speed to decision, reduce costs, fine-tune, and de-risk campaigns and product launches to maximise ROI.

Having established widespread adoption within the film, TV, and advertising sectors, working with over 600 companies including several Hollywood studios and large agencies, Sylvester Stallone backed, Largo.ai, is poised to drive its ambitious growth plans within the advertising and marketing vertical with its new London based presence. By combining its world-leading Simulated Audience technology with QuMind’s deep industry knowledge and expert team, the shared vision is to set a blueprint for next generation product development through a seamless, fully automated ecosystem.

Largo.ai’s patented Simulated Audience technology delivers a 90% accuracy rate when compared to traditional quantitative testing methods. Its unique value lies in the creation of digital twins via a patented questionnaire, which produces vastly superior quality twins when compared to those created using synthetic data methods. These authentic, data-driven profiles of real individuals allow users to evaluate the potential impact of their ideas. This includes predicting emotional responses, assessing likeability, estimating purchase intent, and getting qualitative feedback via one-to-one chats with Twins. Unlike other AI tools that rely solely on synthetic personas, Largo.ai sets a new industry standard for precision and realism. With thousands of digital twins available per country across more than 20 global markets, the platform enables, for example, a UK-based marketer to gain reliable, localised insights from a Japanese audience in under an hour, combining both qualitative and quantitative feedback. To ensure continued accuracy, all profiles are refreshed annually.

Founded in 1999 by CEO Mark Ursell, QuMind has been a pioneer in digitally led market insight and analytics through its ResTech platform, which seamlessly integrates data-driven insights, advanced research tools, and consumer panels. The platform empowers brands to deepen their understanding of customer behaviour and make informed, data-backed decisions. QuMind’s dedicated team of experts will continue in their current roles, maintaining service for all existing global clients. The integration of Largo.ai’s Simulated Audience technology will be introduced gradually, offering clients the flexibility to conduct tests using real individuals, or digital twin, audiences. Each approach offers distinct advantages, ranging from speed and confidentiality to unmatched accuracy.

Largo.ai’s acquisition of QuMind builds on the successful launch of its Brands Suite, an innovative platform designed to help brands and advertising agencies test campaigns, concepts, and products, streamlining the creative development process. The addition of Simulated Audience technology marks a major advancement within the suite, offering deeper, more predictive consumer insights. Through the integration of QuMind, this technology will now be made widely accessible to brands and agencies, significantly accelerating Largo.ai’s expansion within the marketing and advertising sector.

Largo.ai, which recently announced the successful closure of its Series A financing round and secured Sylvester Stallone as a strategic partner and investor, was launched in 2020 as a spin-off of with the prestigious Swiss technical university, Ecole Polytechnique Fédérale de Lausanne (EPFL).

Largo.ai’s patented technologies enable unique approaches to understanding content by analysing cinematographic patterns and simulating real human behaviour. These methods serve as the basis for advanced AI models that assess a project's structural patterns, strengths and weaknesses, anticipated audience emotions, demographic reach, and expected audience size. Additionally, they provide both qualitative and quantitative insights into audience preferences, highlighting what they are likely to enjoy or reject. Delivered within minutes, these insights offer a significant advantage in cost, time, and accuracy compared to traditional methods.

Sami Arpa, CEO and Co-founder, Largo.ai, said: “We’re excited to be joining forces with QuMind, who share our vision for redefining the future of AI-assisted market insights. As an early pioneer in AI-powered analytics, QuMind is perfectly aligned with our mission to enhance, not replace, human creativity and expertise. AI is a powerful tool to augment decision-making, accelerate innovation, and unlock deeper audience understanding. By combining Largo.ai’s cutting-edge technology with QuMind’s deep industry knowledge, we’re not just moving faster, we’re thinking smarter and connecting more meaningfully with consumers. Working together we hope to push the boundaries whilst respecting the creative contributions that make advertising content magic.”

Mark Ursell, CEO and Founder, QuMind, added: “We’re thrilled to be teaming up with Largo to push the boundaries of AI-assisted market insights and deliver next level AI driven data that clients can trust. To date, the increased use of synthetic data has raised serious issues of data provenance and the quality of data – something that the marketing insights industry has yet to fully solve. The Largo approach of using a patented ‘walled garden’ data set, generated via a questionnaire, solves these challenges head on. In so doing, it marks a pivotal time for the marketing insights industry, and we’re excited to bring it to market.” 

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