January 2025 saw IMPOSSIBREW launch a Crowdcube fund aimed at £500,000 investment, with pre-money valuation standing at £12 million. The fund opened to the crowd on the 22nd January and has now closed, overfunding by 315% of the target; the total stands at £1,575,390 raised from 1,204 investors. The added investment is aimed at accelerating growth through strategic customer acquisition, retention, and continuous innovation. Notable investors in IMPOSSIBREW include Frazer Thompson, Founder of Chapel Down, a former Global Brand Director of Heineken, and Jacopo Di Vonzo, Founder of Remeo Gelato.

Dry January and 2025 fund raise

Dry January 2025 saw record sales for IMPOSSIBREW; January 2024 saw £340k total sales value, IMPOSSIBREW almost doubled that in January 2025 to over £500k in monthly sales value (Jan 1–7, 2025 saw the first 6-figure revenue week in company history). IMPOSSIBREW is now selling a beer every 15 seconds on the website. Average consumer spending went up 5.2% this Jan (compared to Jan 24). 18 million people were reached this January (up over 60% from Jan 24). With revenue consistently doubling year-on-year for three consecutive years, over 1 million cans have been sold in the last 12 months and this upward trajectory will be further boosted by the fund raise. IMPOSSIBREW is operating in a £1 trillion global non-alcoholic beverages market, which is growing at 8.56% annually, non-alcoholic are drinks projected to surpass alcoholic drinks by 2026.

Mark Wong, Founder, IMPOSSIBREW, comments: “We're overwhelmed by the incredible support, from our existing investors and community, reaching our funding target of £500k in just 35 minutes during the priority access phase, surpassing £1.2 million within 24 hours of public launch and completing at nearly £1.6 million. We’re incredibly grateful for the over 1200 who decided to support our mission to revolutionise social drinking. The funding will accelerate our patent-pending Social Blend technology development and expand nationwide availability, plus building a world-class team to support our ambitious growth plans with a focus on phased approach expanding our retail and trade presence nationwide through strategic partnerships – making the future of drinking accessible to everyone. It's humbling to see so many people believe in our vision, and we're excited for what the future holds as we move ever closer towards our goal of becoming the world's best alcohol alternative company.”

What’s next for IMPOSSIBREW? Mark comments: “IMPOSSIBREW’S targets for the short term are improving the at-home occasion for weeknight enjoyment, through both experiential and operational improvements. Scaling up so that we can pass on more savings, moving from a 'research phase' to a more public phase. Increasing availability through additional channels, meeting consumers where they're at.”

The IMPOSSIBREW story

At 18, Mark Wong's passion for beer and wine led him to become one of the highest-scoring French Wine Scholars. But in 2019, a devastating health diagnosis forced him to stop drinking entirely. Frustrated by existing alcohol-free options that couldn't replicate the authentic experience of traditional beer, Mark discovered an ancient Japanese text from 1211 AD – the Kissa Yojoki – detailing natural herbs with powerful relaxation properties.

Told it was "impossible," Mark partnered with Durham University's Dr. Paul Chazot to develop Social Blend, a revolutionary patent-pending technology combining ancient wisdom with modern science. Today, IMPOSSIBREW has sold over 1 million cans in just the last 12 months, created the UK's highest-rated alcohol-free beers, and is pioneering a new category in functional drinks.

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