This was announced this morning by María Benjumea, founder and president of South Summit, who announced that 'Human by Design' will respond to the questions posed by the new technological era, "a new stage that, in addition to being a great opportunity, offers us great challenges, the most important of which is what we consider it to be human". Can technology surpass the person? Where are we? Where do we want to be? Where are the attributes we have as human beings? In short, South Summit will be about how technology should work to facilitate a much better life as humans, with more possibilities. 

"We, as humans, need to be at the center of the equation. Hence, our motto: Human by Design. I think we have a great opportunity and that great opportunity is to define Darwinism 2.0," Benjumea said.

"How can we all build together from South Summit and determine the role of technology to work in our favor at all times?", he asked, after thanking the support of the national, regional, and local administrations, as well as Mutua Madrileña, Google for Startups, BBVA Spark, Endesa, Toptal, Wayra – Telefónica Innovation and Banco Sabadell's BStartup for making South Summit possible and adding value to the ecosystem.

South Summit Madrid 2024 will bring together, as in every edition, the leading experts and authoritative voices in innovation and new technologies to answer these questions, as well as the most disruptive startups from around the world to present their projects and business ideas to investors and corporations from all sectors.

In this regard, #SouthSummit24 has also announced the launch of its Startup Competition for its twelfth edition in Madrid. A competition that every year chooses  the 100 most disruptive startups  in the world and to which interested entrepreneurs can register until January 31, through the South Summit website:

https://www.southsummit.io/startup-competition/

Participating in South Summit's Startup Competition is a guarantee of visibility and success for startups. Since its first edition, almost 1,000 startups from all over the world have participated, with a survival rate of 90%, and generated more than 13 billion dollars in investment, more than 10 billion dollars in revenues and almost 50,000 jobs, as well as more than 100 exits. Among all the participating startups, 7 Spanish unicorns have emerged, such as Cabify, Glovo or Factorial.

The  2023 edition of South Summit Madrid managed to bring together the Spanish and global entrepreneurial ecosystem in person with around 20,000 attendees, of which 6,500 were entrepreneurs, 2,000 investors with an investment portfolio of more than 326,000 million dollars and 650 were speakers of the highest level. In addition, during the three days of the meeting at La Nave, more than 175,000 high-value connections were made.

For more information: https://www.southsummit.co/