In the UK, heating accounts for nearly half of the annual gas consumption. Electric heat pumps present a more sustainable alternative, leveraging electricity instead of gas or oil combustion. Not only do they eschew fossil fuels, but they also boast remarkable efficiency, requiring merely a fifth of the energy gas boilers consume for equivalent heating.

Despite the installation of just 25,000 heat pumps in private residences over the past year, the government has set a lofty goal of 250,000 installations annually by 2025. This ambition highlights a critical gap in the availability of qualified installers. With the current workforce comprising 120,000 gas engineers and a mere 3,000 heat pump specialists, industry analysts have pointed out the necessity for 27,000 qualified installers by 2028 to meet the government's objectives.

Heat Geek was conceived by Adam Chapman, its original founder and Chief Geek, alongside Aadil Qureshi and Matthew Gunn, both of whom boast impressive backgrounds with Apple, IBM, and JP Morgan respectively. The startup has developed a groundbreaking digital platform designed to serve as a comprehensive business resource for heating engineers. It offers them access to top-tier training, cutting-edge technology, and a stream of pre-validated customers, courtesy of Heat Geek’s advanced property intelligence algorithms.

A cornerstone of Heat Geek’s strategy and its success thus far is the establishment and expansion of its installer community. Boasting 80,000 followers on social media and a network of 1,000 trained installers throughout the UK, the company has not only fostered a significant online presence but has also made substantial strides in building a skilled workforce capable of delivering on its decarbonisation mission.

Co-founder and CEO Qureshi said: “At the heart of our business is a shared obsession with empowering everyone in the UK to upgrade their home and save money every month. But one of the biggest issues facing mass uptake of heat pumps is a lack of skilled installers. Our solution is simple – train thousands of existing heating engineers and give them the skills, knowledge and tools to unlock the support for thousands of homeowners wanting to decarbonise their homes and save money on their energy bills.”

All Heat Geek certified installers will soon be given access to the digital platform, featuring unique tools such as a digital surveying and system design process, a training and community hub, MSC certification, plus an end-to-end digital journey for homeowner - all of which ensures the company continues to offer the highest efficiency Heat Pump installations in the country.

Chapman explained: “Heat Geek is built to support engineers running their own businesses at the heart of communities across the country. Our focus is empowering local heating engineers that have been keeping homeowners warm for decades. These engineers are best placed to upskill and guide their customers on the journey to adopt Heat Pumps.”

The Heat Geek community is deeply involved with the development of the digital platform, ensuring the technology is built in absolute consideration of their needs as engineers and business owners. This co-development culminated in bringing on-board 15 of the community as shareholders of the company, ensuring the voice of the most important stakeholder is continuously integrated as the organisation scales.

Heat Geek has already established a number of significant partnerships; a partnership with OVO Energy was launched in September and Heat Geek has now also partnered with Resi, a digital-first renovation and extension service, to provide their homeowners with heat pumps as they renovate their homes.

CEO of Resi, Alexandra Depledge said: “At Resi, we are on a mission to revolutionise home improvement. An integral part of this is our ambition to provide free retrofit advice to all Resi customers. That is why we are excited to work with Heat Geek to deliver more zero-carbon renovations, helping homeowners to not only unlock more value in their property, but do their bit for the climate whilst saving money on energy bills, and living more comfortably in their homes.”

Kristian Branaes, partner at lead investor Transition, said: “Decarbonising heat is one of the biggest opportunities within climate today, but the market is held back by the lack of qualified installers. Heat Geek is the only company we’ve seen across Europe and the US that has a credible plan for how the industry can transform from within - by building on the incredible community that Adam and the Heat Geeks have already created and using technology to help it scale.”

Manuel Antunes, investor at Triple Point Ventures, said: “We found in Heat Geek the only heat engineering solution that is truly holistic and that allows installers to scale their operations to the extent the climate transition requires us to. From training to quoting, from design to performance monitoring, Heat Geek allows engineers to focus on what they love - installing great heating systems.”

Other investors include angels Ed Broussard, Rob Harris, Jeff Twentyman, Akta Raja and Stewart Seigel plus 15 of the most experienced Heat Geeks from across the country.

Heat Geek Damon Blakemore, said: “I’ve been a Heating Engineer for 20 years, and part of the Heat Geek community since the beginning. In recent times, heat pumps are getting a lot of attention and investment, but there’s only one company working with the installers to upskill, train and give them tools to grow their own businesses. That’s why I invested and am proud to be a Heat Geek.”