What you should do right now: build your game plan

1. Review the agenda

Look at the agenda and highlight the sessions that matter most to you. Whether you’re drawn to the AI/Tech Stage, Masterclasses, or Marketing & Customer Journey track, there’s something for everyone. Take note of overlapping sessions to plan which ones to prioritise, and keep a few backup options in mind in case your schedule changes on the day!

2. Research exhibitors

Take a look at the exhibitor list online and create a wishlist of booths to visit. It will help you discover innovative solutions for your business. Look into their offerings beforehand so you can ask targeted questions and make the most of your time at their booths.

3. Set your goals

What do you want to achieve at the Expo? Are you looking for new tools, industry insights, or meaningful connections? Having a clear plan will help you make the most of your time. Write down specific objectives, like discovering new logistics solutions or finding tools to automate your marketing, so you leave with actionable outcomes.

The day before: get organised

1. Pack your essentials

Prepare a small Expo kit with business cards, a notebook and comfortable shoes. These small details can make a big difference when you’re running through a busy venue.

2. Finalize your schedule

Double-check session times, stage locations, and transportation details. With a two-day event, planning ahead is a must-have! Print your schedule or save it on your phone to easily refer to it throughout the day.

3. Connect online

Engage with the Expo community on LinkedIn or follow event hashtags to network with other attendees before you arrive. You can initiate a productive conversation at the event by making a quick introduction or commenting on someone’s post.

4. Map out the venue

Familiarise yourself with the layout of the venue, including key areas like stages, the exhibitor floor, and the Visitor Lounge. Knowing where to go will save you valuable time and keep you focused on your goals.

Day 1: dive into the action

1. Arrive early

Beat the rush and give yourself time to get settled. Kick off your day with your first must-see session or visit a key exhibitor booth. Early arrivals can also get prime seats at popular sessions or catch exhibitors before the floor gets too crowded.

2. Network with intention

E-commerce Berlin Expo is more than just a chance to meet people. Introduce yourself during breaks, exchange business cards, and follow up later.

3. Take advantage of the sessions

From AI-powered automations to hyper personalised customer journeys, the sessions are packed with actionable insights. Bring a notebook and jot down ideas you can implement when you’re back at work. Don’t hesitate to ask questions during Q&A segments to get personalised advice from speakers.

4. Explore the exhibitor floor

Don’t miss out on the chance to discover cutting-edge solutions. Visit booths from industry giants f.ex. eBay to learn about their latest innovations. Make it a point to ask for demos or case studies that show how their products can solve your specific challenges.

Day 2: maximise every moment

1. Make sure you don’t miss a thing

With two days of programming, you have the flexibility to attend interesting sessions on 19th as well as 20th of February. Look at your notes from Day 1 to identify any gaps in your learning or areas you want to explore further and use Day 2 to do it!

2. Deepen connections

Reconnect with people you met on Day 1 and continue the conversations. Use this opportunity to solidify relationships by discussing how you can collaborate after the Expo.

3. Explore more booths

Didn’t manage to see it all during the first day of the Expo? Take another stroll through the exhibitor area to ensure you don’t miss anything. Use this time to visit exhibitors you couldn’t reach on Day 1 or to revisit booths for follow-up questions.

4. Take advantage of Q&A sessions

Ask follow-up questions during presentations to get more specific advice tailored to your needs. Don’t hesitate to approach speakers after their sessions for additional insights.

After the Expo: keep the momentum alive

1. Follow up promptly

Send connection requests or emails to the people you met, referencing your conversation to keep the relationship going. Personalize your messages to show genuine interest and stand out in their inboxes.

2. Share your takeaways

Post about your Expo experience on LinkedIn. Share key insights and tag speakers or exhibitors to spark further discussions. This helps you connect with others and positions you as an engaged professional in your network.

3. Start implementing

Go through your notes and start putting the ideas you’ve gathered into action. Prioritise quick wins first to see immediate results while planning for more long-term strategies.

4. Stay connected

Keep engaging with the Expo community online and mark your calendar for next year’s event. Follow up with exhibitors and speakers to stay updated on their latest developments.

Ready to go?

The clock is ticking! Register for free now and join other participants on February 19 & 20th at E-commerce Berlin Expo 2025:  https://tinyurl.com/ymkf79ue. Prepare for two incredible days of e-commerce innovation and connection. See you there!