eBrands raises €7.5M to help consumer brands grow with AI
eBrands, a Nordic-based export platform enabling international growth for consumer brands, has raised €7.5 million in its latest equity funding round, bringing its total funding raised to €50 million. The funding round was led primarily by Veikko Laine family office, Varma Mutual Pension Insurance Company, and operative shareholders.
Since launching in 2020, eBrands has helped dozens of consumer brands, such as Mysoda, Coach Soak, and Bodyotics, grow globally by simplifying the complexities of international expansion. With expertise in sales, marketing, supply chain, and market access, the company provides a structured, low-risk path to new markets.
“At eBrands, we remove barriers to global growth,” said Robin Bade, Co-Founder and CEO of eBrands. “With new US tariffs and rising trade complexities, brands need a partner that turns challenges into opportunities. Powered by Apollo, our export platform allows businesses to scale across D2C, marketplaces, and brick-and-mortar retail without operational bottlenecks.”
This latest funding will support the continued development of Apollo, eBrands’ proprietary AI-powered tool designed to help brands expand into 60 markets and sales channels without requiring local infrastructure or heavy investments. The export platform's infrastructure streamlines supply chain, sales, finance, and compliance, enabling companies to expand into new markets.
The funding will also allow eBrands to extend its global reach and support more brands in navigating international expansion. By combining technology-driven insights with hands-on market expertise and a well-functioning infrastructure, eBrands is helpful for consumer brands that want to enter new markets with confidence and sustainable growth strategies.
A smarter approach to market expansion
eBrands has developed its expertise by owning and operating 30 consumer brands, refining its model to support nearly 50 partner brands today. With eBrands, consumer brands can enter global supply chains and connect with major marketplaces and retailers, such as Amazon, Walmart, and Target. In total, eBrands’ sales channels reach more than 75% of consumer e-commerce spend in the US, Great Britain, and Europe.
Brands looking to grow internationally have traditionally faced limited options: managing expansion, assembling a costly and complex agency network, or relying on local distributors with little control over their sales strategy. eBrands provides a new alternative through its Expansion-as-a-Service model, allowing partner brands to tailor their level of support while maintaining complete visibility into sales performance, customer behaviour, and operational efficiency. The Expansion-as-a-Service model combines a scalable infrastructure with Apollo’s AI-driven data and insights. In 2024, the market expansion tool Apollo was successfully piloted with 10 partner brands, streamlining cross-border expansion between the EU, the UK, and North America.
”With Apollo, we’re making global expansion more accessible and efficient,” said Antti Moilanen, Head of the Partner Platform Business at eBrands. “Expanding to new markets often comes with high costs and logistical challenges, especially with evolving trade regulations. Our export platform simplifies the process, offering brands a faster, more transparent way to scale internationally.”
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