The capital of Malaga will become this week the epicenter of technological innovation with the celebration of DES – Digital Enterprise Show 2022. After several editions in Madrid, Malaga will be the new headquarters of DES for the next five years with the aim of promoting the Andalusian city as a hub for technological and digital innovation in southern Europe. An event held from June 14 to 16 that will generate an economic impact of more than 30 million euros for the city, and that will bring together more than1,4,000 congressmen, who have managed to hang the complete poster in all the hotel establishments of Malaga the three days of the event.

Under the slogan "Reimagine Business", more than 6,000 experts from around the world will share at the DES – Digital Enterprise Show 2022, the leading congress on digital transformation, their strategies, knowledge, and success stories of technology application to different industries.  In total, there will be more than 250 hours of presentations in a very detailed content agenda,  in which the keys will be given to developing new business models in the sectors of Banking, Commerce, Industry, Mobility, Health, and Tourism.

Barack Obama, one of the Keynote Speakers 2022

Among all the sessions that will take place at the DES – Digital Enterprise Show 2022, one of the most important for attendees and for the entire city of Malaga is undoubtedly the one led by the 44th President of the United States of America, Barack Obama.  The conversation of the former president and Nobel Peace Prize winner in 2009 will inspire thousands of managers so that they can face the economic, social, and technological challenges that have recently burst into our society.

Along with President Barack Obama, the President of the Government, Pedro Sánchez; the President of the Junta de Andalucía, Juanma Moreno; the Mayor of Malaga, Francisco de la Torre; and the President of the Diputación de Málaga, José Francisco Salado, also participatein DES2022, which has become in just 6 editions the largest technological event in Europe after the Mobile World Congress in Barcelona.

Likewise, other representatives of the political world will also meet in some of the 8 simultaneous auditoriums of the Congress, such as Elías Bendodo, Counselor of the Presidency of the Junta de Andalucía;  Susana Carillo, First Deputy Mayor of Malaga City Council;   Begoña Villacís, Deputy Mayor of Madrid City Council;  Jaume Collboni, First Deputy Mayor of Barcelona City Council;  Francisco Polo, High Commissioner of Spain Entrepreneurial Nation; and political personalities from the Autonomous Community of Navarre, the Region of Murcia or the Valencian Community, among others, who will attend DES2022 to delve into how their respective  Administrations are adapting new technologies and attracting talent to develop innovative ecosystems.

Likewise, great international experts such as Gunter Pauli, creator of the concept of "Blue Economy", Raghu Ravinutala, an entrepreneur who has led his startup to be a unicorn in Silicon Valley;  Christoph Trappe, one of the 14 world leaders in content marketer;  Lisa Mae Brunson, innovation guru and founder of Wonder Woman Tech;  Choy Yon Kong, vice president of the Singapore Economic Development Board; or Eva Snijders, member of the World Communication Forum Committee, will give the keys to define the technological strategy for thousands of managers.

On the other hand, more than 336 exhibiting firms such as Amazon Web Services, Globant, IBM, KPMG, Kyndryl, Oracle, Banco Santander, T-Systems, VMWare, Adobe, Fujitsu, Mastercard,  Arcopay, Bolt, Carat, Codurance, Clear Channel, Convertix, Ferrovial, Fhios, Havas Media, Mioti, Personio, TheCube, or ThePower Business School, among others, will present their technological innovations in  Artificial Intelligence, IoT, Cybersecurity, Multicloud, Data Analytics, Virtual Reality, Blockchain or 5G.

The Scale-Up! World Summit, the new scenario for entrepreneurial talent

For the first time, DES2022 will host a forum to boost the ecosystem undertaken: The Scale-Up! World Summit. For 3 days, this space, which will have an exclusive pavilion, will provide more than 2. 000 s international startups the opportunity to make their business models known to thousands of companies and corporations gathered these days in DES.  The finalist startups will get on a "ring", a scenario where they can confront their business models with potential investors, while they can be selected by hundreds of investment funds and "corporate ventures" that come to the event in search of new projects in the most advanced phase to invest in. Those finally selected will enter a new dimension that will offer them the opportunity to "scale" more quickly to new international markets.

More than 250 emerging firms will be part of the exhibition area at The Scale-Up! World Summit.  Most come under the format of grouped participations, along with their acceleration systems such as the ones that host Madrid Innovation, Startup Valencia, ProMálaga, Polo de Contenidos Digitales, and the Association of Science and Technology Parks of Spain (APTE), or the Junta de Andalucía.

In addition, due to the war in Ukraine, the organisation has provided the opportunity to participate completely free of charge to those Ukrainian startups that have had to emigrate to other European countries, thus guaranteeing them continuity and contact with the technological ecosystem.  This space will receive the support of entities and institutions such as the Embassy of Ukraine in Spain.