Mastering body language is a powerful communication tool. Knowing how you can influence and feel comfortable can foster trust, convey authority, and build connections that go way beyond words. Leaders who are mindful of their body language stand out and leave lasting positive impressions. Here are five essential tips to leverage body language for success in the business world. 

1. Stand tall and confident 

Your posture sends a clear message about your confidence and leadership potential. Standing tall with your shoulders back and chest open projects a sense of authority. When you stand with confidence, others are more likely to perceive you as a capable and a reliable leader. Slouching or crossing your arms, on the other hand, can make you appear closed off or uncertain. 

Maintaining an upright, relaxed stance signals that you're in control and open to interaction. Just think about people you see who are not successful of engaged, for example, rough sleepers, they tend to slouch, exactly the opposite of standing tall and proud. If you find it difficult to stand tall imagine you have a crown on your head, a very heavy jewelled crown, this helps to pull your  shoulders back, open your chest and lungs so you use all of your breath when you are talking or presenting, and of course, you will feel regal too, something that makes you stand out.

2. Make eye contact 

Eye contact is one of the most powerful non-verbal cues of leadership. It communicates attentiveness, honesty, and respect. Leaders who master eye contact exude confidence and help establish a rapport with their audience. In contrast, avoiding eye contact might make someone appear shy, insecure, or even evasive. We all judge how someone is feeling from their eyes and it is generally the first thing we notice on people’s faces. 

I prefer to look people in their left eye, this is the receiving side of the body and allows a gentler communication. Often looking into both eyes of a person can be overpowering especially if they are an introvert. Left Eye contact is a nonverbal way of saying "I’m paying attention to you’ but not ordering you. However, you should defiantly look someone in both eyes if it is an emergency and you want them to act immediately, as it’s a command.

On screen we will focus much more on the eyes than in face to face situations. It is so important to understand that you need to only have eye contact for about 70% of the time face to face and increase this to 85-90% online. Looking away can indicate defence so make sure you do this naturally and not as a reaction. 

3. Use purposeful hand gestures 

Hand gestures can emphasise key points and enhance your message. When speaking, try to use controlled, open hand gestures that mirror your words. This conveys authenticity and authority. Leaders who gesture with purpose appear more dynamic and persuasive. A simple gesture, such as keeping your palms visible or using your hands to illustrate points, can make your communication more impactful. 

As a body language specialist I talk about open body language, what this means is that none of the front of your body is covered by your arms. So, your chest, waist should be clear of your arms and your legs ought to be uncrossed, this will show your audience that you are calm and open to investing time with them. Open body posture such as this encourages conversation from others. 

4. Master your facial expressions 

Your face communicates your emotions, usually before words do. A genuine, approachable smile will establish rapport and make you appear confident and open. Conversely, a furrowed brow or clenched jaw may send signals of frustration or stress, not something you want in a professional environment. Be conscious of your facial expressions, especially in high-stakes meetings or interviews, as they convey much more than you might realise. Notice if people increase or reduce their eye blinking when talking to you, which can take time to tune into. This will give you clues as to when they are stressed or uncertain. When people change their behaviour it is an indicator of their feelings changing.

5. Control your movements 

Leaders are often observed closely, especially in critical situations. Avoid unnecessary movements, such as pacing or fidgeting, as this can signal nervousness or lack of focus. Instead, move with intention. Whether you’re walking into a room, gesturing during a presentation, or sitting at a table or on video, every movement must feel deliberate and poised. Calm and steady movements reinforce your sense of control and confidence. If you are someone who wants to improve this area of your personal presentation, imagine that you have a heavy cloak on, you have to keep your shoulders back to keep it there. This will give you poise and direction. Try it before you go into a meeting, imagine the cloak and walk forward, everything about your posture will change making you more confident and capable. 

Why body language matters more than ever 

In today’s business world, communication goes beyond words. Your body language is often the first thing people notice, and it can make or break a leadership opportunity. It’s the first thing people see, it’s your brand at that moment. People tend to interpret non-verbal cues faster than verbal ones, meaning your body language can speak louder than your words. Mastering this skill gives you the advantage of conveying the right messages before you even begin your speech or presentation. 

Your body language is crucial for building trust and establishing your professional brand. By aligning your body language with your spoken words, you become more persuasive, relatable, and influential. Whether you are leading a team, pitching an idea, or negotiating a deal, positive body language can help you influence outcomes and establish your leadership presence. 

In conclusion, leadership in the modern world involves not just what you say but how you present yourself. Your body language communicates volumes, often before you even speak a word. When you harness the power of body language, you can project confidence, build trust, and leave a lasting impression on those you interact with. Remember, your posture, gestures, expressions, and movements all work together to showcase the leader you are. By practicing these tips, you can start using body language to your advantage and elevate your professional presence to new heights. After all, communication is the key to life. In business we need that communication to get a result, and there is no better way to get a result than by managing your body language.

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