As the Saudi market increasingly becomes the next destination for growth, the chatbot is aimed to cater to the demand for accessible, local, and in-depth information that supports accelerating market entry strategies for international and regional businesses. Najm provides insight into the Saudi expansion journey along with information on the economy’s growth to help companies fast-track business setup, accelerate time to market, and seamlessly integrate with the Kingdom’s economic and social fabric.

“We are excited to be the first to roll out an AI-driven chatbot specifically curated to facilitate Saudi market expansion for businesses, further cementing our key role in bringing an influx of global firms to the fore of change in Saudi Arabia to support the implementation of national transformation initiatives outlined in Saudi Vision 2030. With the introduction of Najm, we aim to harness the power of conversational AI to enable instant access to valuable information with ease, in line with our position as the Gulf’s leading business expansion platform,” said Alex Nicholls, director of expansion at AstroLabs.”

The latest move by AstroLabs comes at a time when the Kingdom is attracting global firms looking to actively participate in shaping the country’s economic growth, scaling their presence in the region and beyond. It complements the company's extensive on-ground experience, resulting in an uptick in the number of companies expanding to the Kingdom, with over 600 companies establishing a strong presence in the local market within only a five-year period.

Equipped with state-of-the-art machine learning capabilities, Najm is accessible on setupinsaudi.com and responds to a wide range of inquiries from users across diverse industries. The industry-leading chatbot offers 24/7 support and can communicate with native speakers in multiple languages, making it accessible on a wider scale to firms around the world. The groundbreaking initiative coincides with the ascent of AI as the cornerstone of the Kingdom’s digital transformation efforts.

As it looks to transition into a digital economy, the Kingdom is leading the charge in AI regulation, research, and implementation, with a defined objective of making industries more resilient and competitive in line with Vision 2030.

With a laser focus on accelerating progress in key sectors of the economy in Saudi Arabia, AstroLabs remains committed to implementing new technologies to serve the needs of businesses entering Saudi Arabia. Najm is among a series of initiatives by AstroLabs in alignment with its vision to foster a new round of economic growth in the Kingdom.