Anglia Unicorn was born out of Anglia's 50-year track record of working with startup businesses, which has given us a huge amount of respect for the entrepreneurs and teams who have the courage to back their ideas and bring them to market. John Bowman, Marketing Director of Anglia, points out that many of the businesses that Anglia partnered with in their early days are now our largest customers. "Each and every one is different," he points out. "Getting to know you is the key to success in any relationship. By listening to your ideas and needs, we ensure that we continuously improve our value to you. Effective translation of ideas and knowledge helps to speed up the success of your tech design in every aspect."

Startups have a distinct set of needs. Anglia Unicorn is a division of Anglia geared to helping you access the resources and technologies needed to take a great idea from the drawing board to a finished, marketable product. We offer a comprehensive suite of services that cover every step of the product development cycle. Whether you need guidance on the most suitable technologies to deploy, prototyping partners, or advice on how to get your finished product to market fast and effectively, we have got you covered.

One of the standout services that Anglia Unicorn offers is the ability to discuss your product brief in complete confidence under a non- disclosure agreement. This level of confidentiality is essential for startups, entrepreneurs, and inventors who want to protect their ideas before they are brought to market. Additionally, using our vast industry experience Anglia Unicorn can offer advice and suggestions on how to enhance product functionality, ensuring that your vision is incubated in the best possible way.

Once you have a proof of concept and a prototype, Anglia Unicorn can help with design for production, ensuring that your final product design meets all required standards while being easy to manufacture, saving valuable time and money. We can also introduce you to carefully selected local and global manufacturing partners who can support you during the initial production phase as you scale up to full production. With full access to Anglia's comprehensive component supply chain expertise, you can be confident that your product is in good hands.

When it comes to product deployment and marketing, Anglia Unicorn has valuable advice to offer. We can help you get your finished design produced in volume and out to market fast and effectively, ensuring that you reach your target audience and generate the buzz you need to succeed. Once your product is in the market, Anglia Unicorn can provide ongoing support with product lifecycle management, helping you stay up to date on any obsolescence or product changes affecting products used in your design. This support is provided to give assistance with revisions to your product throughout its entire life cycle.

In short, Anglia is a one-stop-shop for startups, university spinouts, technology investors, entrepreneurs and inventors looking to bring their products to market effectively, speedily and within budget. With our design chain to supply chain end-to-end support, you can be confident that you have the resources you need to succeed. So, if you're ready to turn your vision into a reality, consider partnering with Anglia Unicorn today. We look forward to meeting you – and walking together down the path that can lead to you becoming one of Anglia's larger customers of tomorrow.

This article originally appeared in the March/April issue of Startups Magazine. Click here to subscribe