The Redrice fund focuses on investing in premium, British consumer brands and tech solutions all with the common goals of being driven by a cause beyond the numbers and creating enduring cultural change. 

Murray first worked alongside Redrice in 2018 when they co-invested in sportswear challenger brand, Castore, and helped the founders in the early stages of their growth strategy – the business was recently valued at nearly £1 billion. 

Redrice has a proven track-record in building businesses as well as investing in them and other brands they have supported include Untamed, Puresport, and Self Space, Ocean Bottle, and Love To Visit. The latest fund is backed by the British Business Bank.

Murray is well known for his business portfolio which includes Cromlix (his five-star country house hotel in Scotland), Game4Padel (the UK’s leading padel operator), and Seedrs (the crowdfunding platform).

Murray’s role as an Associate Partner will involve using his strategic insight in wellness and sport and his experience of working with some of the world’s leading brands to add value to founders looking for support and capital. He will also help to inform future investment decisions and provide access to his extensive network and help channel more top-tier investment opportunities toward Redrice. 

Murray will become one of the founder members of the Redrice Sports Collective. Andy is bringing together a select group of athletes and key decision-makers in sport to unlock collective value through shared insights, networks, and investment opportunities. Each member must bring investment and entrepreneurial experience, reflecting the skills Andy has developed alongside his extraordinary sporting achievements.

Murray commented: “My tennis career taught me the importance of discipline, resilience, and strategic thinking. And for the past few years, I’ve channelled this mindset into investing, where possible focusing on British businesses that have the potential to create lasting impact and positive change. I’ve backed over 40 ventures in sectors from technology to fitness, hospitality to wellness. As an investor, I’m driven by the same principles that guided my tennis career – the pursuit of excellence, the importance of teamwork, and the belief that success is achieved through smart decisions and long-term vision.”

Tom March, Founder and Managing Partner at Redrice, said: “The Redrice fund focuses on exceptional, purpose-driven brands designed to be a force for good; brands that create communities and movements. Sport has the ability to shape positive change and Andy is one of sport’s foremost change-makers; always prepared to speak up when he sees an issue and to challenge the status quo. He is also a very experienced investor with a good sense of what it takes to make a business succeed. We’ve known Andy for a number of years, and, as his career evolves after tennis, we’re excited to have him in the team.”

Murray added: "It’s difficult to step away from a sport like tennis, which has been so all consuming for me for so long, and then not have anything to fill that void. I’ve seen it before with other athletes, when they haven’t had other interests straight after sport, it becomes hard for them to know who they are. I’m also only 38 years old, so that’s a long time to be retired. My plan was always to spend more time on my other business interests once I’d finished playing tennis.”