How gamifying your next launch can double your startup sales

In competitive markets and tough economies, business owners need to stand out more than ever. Business mentor, Faye McCann of Faye Mac Consultancy, shares how gamification could be the missing link.

Gamification can completely transform how you market your next launch. By using game-inspired elements (points, badges, leaderboards, giveaways etc.) you can turn a standard campaign into something people actually want to be a part of. Instead of passively observing, your audience gets pulled into an interactive experience that sparks engagement and excitement. From what I’ve seen as a launch expert who’s been responsible for multi-six figure launches, gamification drives real results and can even double up your sales.  Here are a few different strategies you can use to gamify your next launch.

Increase your rewards

One of the simplest and most effective forms of gamification is rewards and this can work in all areas of business. Not only do they act as an incentive to motivate and engage your audience, but  they make your customers feel recognised, appreciated, and motivated to keep coming back. In a recent bootcamp, I gave away a holiday for two. Yes, this was an investment, but I saw first-hand how this giveaway created a real buzz! Rewards are a great form of gamification, and of course, you  can tailor the prize to suit your budget and your target customer. After all, who doesn’t want to be in with a chance of winning something?

Create a challenge

Another simple but highly effective way I’ve gamified by my business is with leaderboards. They are straightforward but powerful; a clear, visual ranking system will enhance engagement, motivation, and retention by creating healthy competition. Of course you can up the stakes by including giveaways for certain ranks on the leaderboard too. I use this both in my launches but also to engage people in my group programmes and courses and it massively improves their results.

Create visual gamification with launches

Gamification can also play a central role in new launches, especially if you consider gamifying the event/service you are selling. Get creative and stand out online! Last year, for instance, I hosted a Squid Games themed launch to promote a bootcamp I was hosting for business owners, featuring simulated games such as Red Light, Green Light, Honeycomb Challenge, and Tug of War with iPads, luxury prizes, and cash incentives.

This kind of gamification helps to keep my events fresh, gives my community something to talk about, and allows me to create new challenges for my audience to engage with. It allows the conversation to keep continuing after day one of your launch.

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Gamify your training events

Last but not least, gamification isn’t only about the launch itself but bringing it to the product you then go on to deliver.  I’ve also seen the benefits of using gamification in my training events. Including offering my clients unique experiences such as yacht trips, fire walking, walking on glass, all of which can give a real edge to your business launches (and turn clients into repeat customers).

When I began experimenting with gamification, with prizes and leaderboards, I saw my clientele and potential clients engage way more, which in turn had a huge positive effect on their business. When using it with my 1-2-1 and group programme clients, suddenly they were bagging more clients of their own, making more money, and even providing themselves with more opportunities. This is something I have really taken into my own, and have become well known in the industry for making everything that little bit more fun. The dopamine hit seems to be the secret sauce to actually getting the results, so why not try gamifying the next part of your startup?