Brand value or equity is not built on backlinks. It is created by communicating a clear understanding of what a company stands for, its core offering and how it is differentiated. Public relations (PR) supports this effort.

As Christmas looms, it’s nearly time to unwind. As kids, this time of year is centred around play; we all have vivid memories of eyeing up toys in shops throughout December, spending the holidays playing games and letting our imaginations run wild.

The Consumer Technology Association (CTA) announced that CES 2023, the world's most influential technology event, will partner with the World Academy of Art and Science (WAAS) to showcase the critical role of technology in support of the United Nations efforts to advance human security for all.

The Consumer Technology Association (CTA) announced Stellantis CEO Carlos Tavares as a keynote speaker at CES 2023. The keynote address will feature the global unveiling of the Ram 1500 Revolution Battery Electric Vehicle Concept and the Peugeot Inception Concept. The presentation will chronicle Stellantis’ vision for making mobility clean, safe and affordable for all.

As anticipation builds for CES 2023, the Consumer Technology Association (CTA) held a virtual press conference highlighting record post-pandemic sales and continued momentum that, if held today, make CES 2023 50% bigger than CES 2022.

Today, Teamed announces the successful close of its seed round at £2.5M, led by Blackfinch Group alongside Nexus Investments and 1818 Venture Capital, enabling the global hiring platform to further develop its service-led software to make global employment easier for companies and top talent.

You’ve heard people talk about it. Marketing experts write books about it. Business empires are built upon this foundation; be different.

Healthcare systems risk data breaches due to overinvestment in new technology, which is increasing stress and email mistakes, says a study of healthcare workers by Zivver, a leader in secure communication solutions. 

Many leaders are currently contending with a motivational crisis among teams, with many people feeling weary and apathetic at work.

Three startups venturing into the field of women’s hygiene and health were awarded funding at a first of its kind co-creation challenge last month.

The business environment is constantly in a state of flux. It regularly experiences changes in costs, product demand, customer preferences, regulations, ease of cross-border shipment, the viability of different transportation modes, and more. 

Almost half (46%) of all UK businesses over 20 years old fear they will not survive a recession, according to the latest research from HR, payroll and finance expert MHR.

The iconic Small Business Saturday campaign returned to the UK this past weekend on 3 December and small business owners across the country were encouraged to make the most of the spotlight, particularly as many enter the peak trading period amidst news that the UK has entered recession.

Whether it be your personal life, your career, or relationships these two components are the ultimate Key to achieving true success.

In the last few years there has been a dramatic increase in trademark applications before the UK registry.  This brings with it an increased risk that an identical or confusingly similar application to your rights might be filed.